Do you find yourself meeting lots of potential partners or customers each month? If the answer is yes, then having a reliable email list is essential.
It helps you update potential customers and stay in touch with leads.
Creating a great email list begins with choosing the right email collector. Modern email tools simplify the process of adding people to your mailing list and organizing your customers.
In this article, we’ll explore top choices for easy email collection. Let’s find the perfect tool for you!
- MailChimp – User-friendly email marketing tool
- OnSpot Social – Event-friendly data collection tool
- Klaviyo – Email marketing platform for eCommerce businesses
- Clearbit – For detailed lead insights
- Sumo – Basic email capture tool
- OptinMonster – Captivating lead forms
- Formaloo – An all-in-one solution for email collection and management
What is Email capture?
Email capture is collecting email addresses from people, often through forms on websites, landing pages, pop-ups, or other online methods.
Using your leads’ email addresses, you can send them emails for marketing or communication purposes to maintain direct communication. It’s a way to build a list of contacts who are interested in what you have to offer.
It is important to collect email addresses in ethical and clear ways. This means ensuring that people willingly give their emails and understand how their information will be used.
Everything you need to know about lead generation
Growing your business requires connecting with potential customers before they finalize their choices.
In this guide, we explain how lead generation works and how effective strategies can help your business grow.
The benefits of email collection on your business
Email capture matters for several reasons:
- Direct communication: It provides a direct line of communication between your business and individuals who have expressed interest in your offerings. This allows you to reach your audience without relying on third-party platforms or algorithms.
- Marketing and Promotion: Email capture helps you send promotional content, newsletters, and product updates, and offers a discount to a targeted audience. This can drive sales, engagement, and conversion rates.
- Audience building: Building a list of email subscribers is a valuable asset. You can create a community that is already interested in what you offer. This will make it easier to convert them into customers or supporters.
- Relationship nurturing: It allows you to nurture relationships with your audience. You can build trust and loyalty over time.
- Customized messaging: You can divide your email list by user preferences, behavior, and demographics for more precise and relevant communication.
Top 7 email collection apps to grow your mailing list
MailChimp – User-friendly email marketing tool
MailChimp is a well-known email marketing platform. It’s user-friendly and helps in gathering and managing email addresses.
You can customize sign-up forms and automate email campaigns. However, as your list grows, costs may increase, and it might lack advanced automation features.
OnSpot Social – Event-friendly data collection tool
OnSpot Social is a versatile solution for gathering email addresses and social media profiles. It benefits businesses engaging in events, in-store operations, or online activities.
It simplifies the data collection process while seamlessly integrating with social media platforms. However, it might not be the best fit for businesses that do not regularly host events.
Klaviyo – Email marketing platform for eCommerce businesses
Klaviyo offers advanced email automation and precise customer segmentation. This app works with different online stores, helping businesses increase sales and connect with customers.
However, one potential drawback is that it may be more complex than what smaller or less tech-savvy businesses need. Its pricing can also be a bit higher compared to other email marketing solutions.
Clearbit – For detailed lead insights
Clearbit is an efficient tool for making lead generation easier. Instead of long forms, you can use them to ask just one or two questions, starting conversations with leads right away.
This tool is compatible with popular marketing and customer relationship tools like HubSpot, Marketo, Salesforce, and Segment. It automatically fills in contact details, making it simple to transfer leads between platforms. The cost of Clearbit varies based on your subscription and database size.
Sumo – Basic email capture tool
Sumo offers website tools, including email list builders and pop-up forms. It’s great for engaging website visitors and offers A/B testing and analytics. However, pop-up forms can be annoying if not used carefully.
It is an email collection tool that connects to your WordPress, Shopify, or Google Tag Manager accounts. You can set it up online to quickly collect emails and start your marketing immediately.
OptinMonster – Captivating lead forms
OptinMonster specializes in creating eye-catching email capture forms and pop-ups.
It aims to increase subscribers and offers features like exit-intent technology and A/B testing. However, it might be overwhelming for some users and relatively expensive for smaller businesses.
Formaloo – An all-in-one solution for email collection and management
Formaloo is an all-in-one solution that simplifies the process of lead generation and management for companies of all sizes. It helps businesses capture, organize, and nurture leads, making it an invaluable tool.
This software has an easy-to-use interface for making personalized forms and chatbots. Just drag and drop to grow your email list. With just a few clicks, you can create and customize lead capture and opt-in forms that resonate with your audience.
You can create different forms, like sign-up forms and contact forms for email collection. You can even make chatbots for your website to talk to visitors.
But there’s more to it. You can oversee all the valuable data you collect with custom apps using tables, charts, and boards. This way, you can get a quick, insightful look at your leads and follow up with them easily.
Find the right email collection tool for your business
When thinking about the different tools we mentioned before, remember that each tool has its own benefits. It’s important to know that a tool’s effectiveness depends on how well it fits your business’s specific needs and preferences.
Formaloo offers a compelling, all-in-one solution for email collection, lead generation, and data management tasks. It stands out as a great solution suitable for businesses of all sizes and across various industries.
Formaloo lets you customize your lead magnet forms and chatbots, making collaboration within your team effortless.
Sign up for free to test it yourself and watch your leads roll in.