We’re living in a world where customers interact with every brand through various channels. It may be through the website, social media, support helpdesk, blog, online reviews, ads, emails, etc. How can brands keep up with all these customer touchpoints? How can they build a unified customer experience through every touchpoint? It happens with a Customer Data Platform or CDP. Customer Data Platforms deliver a unique, unified view into your customers’ minds and needs. But how? Read on to learn more.