How to Create an Opt-in Widget on Your Website + Video

Opt-in widgets are the most viable tool to generate more subscribers, leads, and sales from the traffic you have on your website. Opt-in widgets help you collect valuable data, analyze it, and understand it. Then it helps you make data-driven decisions to grow your business. In this article, you’ll see how you can create an opt-in widget on your website.

How to Create an Opt-in Widget on Your Website?

You can choose to watch the following video or follow the steps bellow.

Watch the Video to Create a Form on Your Website

Steps to Creating an Opt-in Widget on Your Website

The only prerequisite to creating an opt-in widget on your website is to sign up at After logging into your account, just follow the following steps to create your widget in the simplest possible way.

1. Open the Forms’ Dashboard

To go to the forms’ dashboard simply go to Form Builder Dashboard.

2. Create Your Widget

You can either create a widget using the ready-to-use templates or start from scratch. To view the templates, go to this page or click on “Templates” at the right menu in your forms dashboard.

3. Add the Widget to Your Website

The Best Way to Create an Opt-in Widget on Your Website in a Few Steps

To embed the created widget in your website, just get to the dashboard, click on the menu beside your form, and then select “View Code & Widgets”. There you can copy the widget’s code and paste it in a “code block” on your website. That’s it!


Widgets play a critical role in the growth of any business. They allow you to grow your email list, get more leads and increase sales.

In this article, we went through a few simple steps to create an opt-in widget. The next step is to understand your data. To do so, Formaloo provides a Customer Data Platform that helps you get impactful insights on your collected data.

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Getting started is easy

Start organizing your data with Formaloo.