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Omnichannel is the idea of efficiently using all of your channels to create a unified experience for your customers. In omnichannel marketing, you track and analyze the behavior of your customers through your sales funnel. Then you will be able to provide a personalized customer experience with a seamless message that adjusts to your customer.
You may have heard the importance of retaining customers and how they can be a game-changer to increasing sales and profit. 80% of your future profits will come from just 20% of your existing customers. Therefore, it’s critical to focus on customer retention to increase sales and profits. In this article, I’ll describe how you can increase the frequency of transactions per customer in your e-commerce, in other words, increase sales.