Generating real estate leads consistently is time-consuming, nerve-racking, and surely no piece of cake.

While traditional methods like networking and direct mail can still be effective, they often require significant time and effort without guaranteeing immediate results. 

But don’t get disappointed yet!

I've compiled a list of 10 real estate lead generation strategies that will help you attract quality leads.

However, before understanding how to get seller leads in 2024, let’s take a quick look at what exactly real estate lead generation is.

Understanding real estate lead generation

Lead generation is the process of attracting potential customers(leads) to your business and making them interested in buying your product/service.

When it comes to real estate, lead generation would include strategies and tactics to attract individuals interested in buying, selling, or investing in properties. 

Lead generation in real estate aims to build a steady stream of potential clients.

There are two main types of lead generation:

1. Inbound Lead Generation: This method focuses on drawing potential customers to your business naturally through methods like content marketing, social media engagement, and search engine optimization (SEO). Instead of reaching out to customers directly, you create valuable content and make it available where your target audience spends time online.
2. Outbound Lead Generation: With outbound lead generation, you actively reach out to potential customers through methods like cold calling, email marketing, or advertising. This approach involves initiating contact with potential leads and convincing them to consider your products or services.

Now that we have become familiar with real estate lead generation and its types, let’s get to the real business.

10 Best real estate lead generation techniques

“How to generate leads for real estate?” is a question that often leaves realtors scratching their heads. 

If you find yourself in the same dilemma, here are some strategies that yield the best results in lead generation for realtors:

1. Optimize your website for search engines (SEO)

If you found this article by searching for real estate lead generation strategies on Google, it’s because it's SEO-optimized. 

That's precisely why it appeared on the first page of your search results.

Search engines sift through billions of websites to find the ones that best answer a user's search. 

SEO helps search engines like Google understand what your website is about and makes it more likely to show up when people search for things related to your business. 

Leads from SEO have a close rate of 14.6%, which is pretty high. 

By optimizing your website for SEO, people searching for a real estate agent on search engines should be able to find you easily. 

If you target a specific area, focus on keywords like “real estate agent in New York” and connect with online directories in your community. 

It will increase your chances of showing up in searches in your neighbourhood.

Building links from other reputable websites to yours can also improve your website's authority and credibility in the eyes of search engines.

2. Host virtual events or webinars

Hosting virtual events or webinars is a great way to attract leads to your real estate business. 

Share your knowledge on a topic relevant to your field. 

People looking for help will see you as a trusted advisor, which will make them more likely to reach out when they need your services.

Webinars aren't one-sided lectures. Use polls, Q&A sessions, and live chats to keep your audience engaged and build trust and relationships.

Offer a free downloadable guide, cheat sheet, or consultation in exchange for registering for your event. 

It will help you capture real estate leads for free and give them a taste of your expertise.

Remember, you have to give value first to receive it.

3. Implement email marketing campaigns

Email marketing might sound old-school, but it's still a powerful tool for real estate agents. 

Why? Because email allows you to nurture leads and stay connected with potential clients over time.

Encourage people to sign up for your email list by offering valuable incentives like free market reports or home buying/selling guides.

This doesn’t mean you should bombard people with sales pitches. 

You should frequently send informative emails with local market updates, helpful tips for buyers and sellers, or beautiful property showcases.

Not everyone on your list is in the same boat. 

Tailor your emails to different segments, like first-time homebuyers versus luxury property investors to make your emails relevant. 

This brings us to the next strategy: segment the leads. 

4. Segment your leads

Segmenting your real estate leads means organizing them into different groups based on specific characteristics, interests, or behaviors. 

People are more likely to open and interact with emails that are relevant to them instead of generic one-size-fits-all emails. 

Start by identifying different criteria for segmentation, such as demographics (like age, location, or income), interests, buying stage, or past interactions with your business. 

Once you have your criteria, categorize your real estate leads accordingly using a customer relationship management (CRM) system or spreadsheet. 

For example, you might have one segment for first-time homebuyers, another for investors, and another for sellers. 

By segmenting your leads, you can send targeted messages and offers relevant to each group, increasing the likelihood of engagement and conversion. 

5. Leverage customer feedback

Collect feedback from your customers through surveys, real estate lead generation forms, reviews, or direct conversations. 

You can create engaging surveys in no time using free tools like Formaloo. 

In those surveys or conversations, ask them about their experience working with you, what they liked or didn't like, and any suggestions they may have for improvement. 

Once you have collected feedback, analyze it to identify patterns or common themes. 

Look for areas where you can make adjustments to better meet the needs and preferences of your potential leads. 

Additionally, use positive feedback as testimonials to showcase the strengths of your business and attract the best real estate leads. 

6. Create targeted landing pages

Unlike your general website, landing pages focus on a specific message. These pages target a single purpose, such as promoting a particular service, offering, or campaign.

Every landing page should have a clear goal, like getting someone to sign up for your email list, download a guide, or schedule a consultation. Make the call to action prominent and easy to find, with a button or form that's simple to use.

Your landing pages should also be clutter-free. Use clear, concise language, captivating visuals that showcase your expertise, and keep the information easy to digest. 

People should instantly understand what you offer and why they should take action.

7. Host open houses and property tours

Open houses and property tours aren't going out of style any time soon. They're fantastic ways to showcase properties, connect with potential clients, and establish yourself as a local real estate expert.

There's nothing quite like experiencing a property in person. Open houses allow potential buyers to walk through the space, get a feel for the layout, and imagine themselves living there.

Advertise your open house strategically to attract qualified leads. Partner with local businesses or promote it on neighborhood social media groups.

You can run Ads as well on social media or Google, if you have the budget.

In the open house, make sure to have a sign-in sheet or tablet to collect contact information from interested visitors. 

It will allow you to follow up after the event and nurture those leads.

8. Get involved in content marketing

Content marketing is all about creating valuable and informative content that attracts potential clients. 

By sharing your expertise, you establish yourself as a trusted resource and build trust with future buyers and sellers.

People searching for information online are more likely to find you if you're creating high-quality content relevant to their needs. 

Blog posts about local market trends, home buying or selling guides, or eye-catching social media posts can grab attention and establish you as an expert.

The more informative and helpful your content is, the more people will trust your knowledge and expertise. 

Regularly creating valuable content positions you as a go-to source for real estate advice.

I understand that this method may take a long time to generate leads. But once your organic content starts gaining traction, the sky is the limit.

9. Networking and referral programs

Real estate, or anything for that matter, isn't a solo act. 

Building strong relationships with others in your community can be a goldmine for real estate lead generation.

Network with professionals who come into contact with potential clients you want to reach. They can be mortgage lenders, home inspectors, title company representatives, or local business owners.

When you build relationships with these partners, you become a recommended resource.  They might refer clients your way knowing you'll take good care of them.

Take your networking a step further with a referral program where you incentivize satisfied clients and business partners to refer new leads to you. 

Offer rewards or discounts for successful referrals, and make it easy for people to refer others to your business. 

Out of the businesses implementing referral programs, 71% indicate experiencing increased conversion rates, 69% note quicker closing times, and 59% observe enhanced lifetime value.

Highlighting the importance of referrals, Mark Zuckerberg, Facebook’s(Meta) founder said: 

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

10. Track your results

Tracking your results is essential for understanding the effectiveness of your real estate lead generation efforts. 

Determine which metrics are most important for measuring success, such as website traffic, conversion rates, or the number of leads generated. 

Use tools like Google Analytics, your CRM system, or dedicated tools for lead generation for real estate to track these metrics over time. 

Monitor which real estate lead generation strategies are bringing in the most leads. 

Also, track the cost of each lead generation strategy to see which ones deliver the best return on investment (ROI).

Gather real estate leads with Formaloo

Staying up-to-date on the latest real estate lead generation trends will help you consistently attract new seller leads and build a thriving real estate business. 

The key to lead generation for real estate is to provide value, build trust, and target the right audience.

Formaloo offers user-friendly lead generation forms that integrate with your website and CRM.  Create high-converting forms, collect valuable customer data, and streamline your lead nurturing process – all within one platform. 

‍Sign up for free today to get started.