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Formaloo Operations Intelligence: Collect, Understand, Act

Describe the goal. Formaloo OI’s agents collect the information, make the decisions and automate the work.
You approve every step.

Trusted by amazing teams at

+35K
Teams worldwide
+100
Countries
4.7/5★
Based on 1,000+ reviews
1,800%
Average reported ROI

Turn every answer into the next action.

From building forms and generating documents to collecting eSignatures, Formaloo has you covered. Take your productivity a step further with Formaloo OI, designed to help any team easily incorporate AI into their workflows.

Patient intakeStep 1 of 3
Full name
Jordan Lee
Insurance provider
Harbor Health Plan
AI: add ‘Policy number’ when provider is selectedAdd

AI-powered form builder

Build beautiful, smart forms in seconds. Describe what you need and Formaloo AI generates a fully functional form with logic, fields, and styling, ready to deploy.

✓Conditional logic & smart branching

✓AI field suggestions & auto-layout

✓Multi-step forms with progress tracking

Explore →
workflow / purchase-approval
✓Trigger · New purchase request #1042
✓Route · amount > 5,000 → Finance
✓Assign · Finance lead
Approval · waiting · SLA 24h
Escalate · after 24h → Head of Ops

Automated workflows

Agents that analyze information, prepare content, communicate, update records, and move processes forward. Conditional routing, approvals, assignments, escalations, notifications, and service-level tracking.

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Service agreement.pdfSigned
Amara OkaforSigned today, 14:02 · IP verified

E-signatures & Documents

SmartDocs, customized PDFs, proposals, agreements, reports, and legally binding eSignatures.

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Client portal · Northwind
Onboarding briefCan edit
InvoicesView only
Project filesView only
ApprovalsCan approve

Client & team portals

Build branded portals for clients or employees. Granular access permissions and all your data in one organized hub.

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Submissions · 30 days4,812

Dashboards & analytics

Real-time dashboards built from your form data. Filter, segment, and visualize without exporting to a spreadsheet.

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GoalEvery new hire is fully set up before day one
Structured planDone
Build the processDone
Test end-to-endRunning
Improve via chatNext

Custom AI agents

Start with the outcome, not a blank canvas. Formaloo OI turns your goal into a structured plan, builds the connected process, tests it end-to-end, and lets you improve it through conversation.

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Built for the teams running the world.

Describe what should happen. Formaloo plans and builds the forms, logic, approvals, messages, documents, permissions, agents, and integrations as one connected process.

HIPAA-ready forms for modern care teams.

Patient intake, consent forms, referrals, and staff workflows, all in a secure, compliant platform that connects with your existing EHR and scheduling tools.

HIPAA-compliant data handling

Patient intake & triage forms

Consent & release forms with e-signature

Staff credentialing & scheduling forms

Auto-generated medical record PDFs

Multi-location access controls

Explore Healthcare
Healthcare workspaceOI
HIPAA-compliant data handlingLive
Patient intake & triage formsLive
Consent & release forms with e-signatureRunning
Staff credentialing & scheduling formsDraft

“As the Director of Business Systems for the UK's largest home care company, selecting the right tool to manage our form requirements was a critical decision. After a thorough market evaluation, we chose Formaloo, and the results have been nothing short of impressive. In summary, Formaloo has proven to be a reliable and user-friendly solution for our form management needs.”

James Roberts
Director of Business Systems & Analytics, City & County Healthcare Group

Client intake to delivery, in one place.

Run your entire client-facing operation from Formaloo. Onboarding, briefs, approvals, contracts, streamlined with automation so you spend less time chasing.

Client onboarding & intake forms

Brand brief & creative brief templates

Approval workflows with e-signature

White-labeled client portals

Project scoping & proposal forms

Lead qualification, lead enrichment, and CRM routing

Explore Agency OS
Agencies workspaceOI
Client onboarding & intake formsLive
Brand brief & creative brief templatesLive
Approval workflows with e-signatureRunning
White-labeled client portalsDraft

“Formaloo has a variety of built-in templates that save us time in creating forms. Its folder-level access management lets us share data securely, and integration with PayPal and Stripe allows for seamless payments. The platform helps us effectively collect data and customer feedback, and the built-in analysis tools are invaluable for understanding this information.”

Customer picture, Himanshu Ganoliya
Himanshu Ganoliya
Business development manager at Ranosys

From reservations to guest satisfaction.

Streamline the entire guest journey; reservations, orders, event bookings, staff feedback, health & safety checks, and real-time reporting across locations.

Registration & onboarding

Reservation, & event booking forms

Guest feedback & review collection

Staff health & safety checklists

Allergen disclosure & consent forms

Multi-location reporting dashboards

Explore Food & Hospitality
Food & hospitality workspaceOI
Registration & onboardingLive
Reservation, & event booking formsLive
Guest feedback & review collectionRunning
Staff health & safety checklistsDraft

“We use Formaloo for event registrations, internship applications, guest interview questionnaires, awards applications, course registration documentation verification, and customer support. Love Formaloo's ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Coming from Typeform, the transition was extremely easy. The functionality is basically the same, but the forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other system. Formaloo makes them really easy.”

Erik Wolf
Founder of the Culinary Travel Trade Industry

Smarter systems for schools and universities.

Registration, enrollment, assessments, parent communication, HR, and student feedback, Formaloo powers the full administrative and academic lifecycle.

Student enrollment & registration forms

Quiz & assessment builders

Parent & guardian communication forms

Staff HR & evaluation workflows

Course feedback & NPS surveys

Scholarship & grant applications

Explore Education
Education workspaceOI
Student enrollment & registration formsLive
Quiz & assessment buildersLive
Parent & guardian communication formsRunning
Staff HR & evaluation workflowsDraft

“We’ve been using Formaloo for more than a year to organize our logistics needs. The access management features of Formaloo helped us a lot to not only manage our team and inventories but also not to worry about ex-team members and unauthorized accesses.”

University of Michigan

Keep distributed teams aligned & updated.

When your team spans time zones, async coordination is everything. Formaloo replaces scattered threads and email chains with structured forms, portals, and automated handoffs that work while you sleep.

Async check-ins & standup forms

Remote onboarding & equipment request flows

Team pulse surveys & morale tracking

Cross-timezone approval workflows

Centralized portals with role-based access

Automated Slack & email notifications

Explore Remote Teams
Remote teams workspaceOI
Async check-ins & standup formsLive
Remote onboarding & equipment requestsLive
Team pulse surveys & morale trackingRunning
Cross-timezone approval workflowsDraft

“I primarily use Formaloo for forms, and it works great for my agency with multiple clients. I like that it allows setting up sub-accounts, giving each client a private workspace. Their support has been fantastic for us over the last 5 years as well. I have had myself and my entire team able to reach them easily and get quick resolutions under all circumstances.”

Michael Montefusco
Chief Executive Officer

The power of custom software. Without the cost or wait.

Enterprise teams use Formaloo to replace legacy tools and custom-built internal apps, with full SSO, audit logs, RBAC, and dedicated support. Deploy across thousands of users with the governance your org demands.

SSO / SAML 2.0 & SCIM provisioning

15+ permission levels, sub-teams & multi-tenant

Custom SLA & 99.9% uptime guarantee

Dedicated Customer Success Manager

On-premise & private cloud deployment

Unlimited workspaces, members & forms

Talk to Enterprise Sales
Enterprise workspaceOI
SSO / SAML 2.0 & SCIM provisioningLive
15+ permission levels & sub-teamsLive
Custom SLA & 99.9% uptime guaranteeRunning
Dedicated Customer Success ManagerDraft

“As an enterprise customer, we're glad to use Formaloo for the courier onboarding process at Bolt. We actually use Formaloo for many other initiatives as well.The logic feature, custom validation, custom CSS, and especially custom domain made the onboarding process way smoother than before.”

Hossein Babini
Global Head of Marketplace Operations

Proven, recognized, and trusted

See how organizations across industries use Formaloo to save time, collect better data, and serve their people.

Healthcare · Multi-Site Clinic

“Patient intake used to take over 20 minutes and slow down our entire clinic. With Formaloo, patients now complete everything in under five minutes before they even arrive. Our staff finally spend their time caring for patients instead of chasing paperwork, and the entire check-in process runs smoother across all our locations. It’s made a noticeable difference for both our team and our patients.”

77%
Faster intake
0
Compliance gaps
12
Locations unified
Digital Agency

“Client onboarding used to live across emails and messy spreadsheets. We replaced it with a branded portal in Formaloo, and now clients actually complete the brief the first time.”

3×
Brief completion
8h
Saved per client per week
Food & Hospitality

“We run reservations, registration forms, and post-event surveys through Formaloo. Everything is in one place, and our event feedback scores improved almost immediately.”

+27
NPS points gained
4
Venues, one system
Education

“We replaced 6 different tools for registrations, assessments, approvals, and parent forms with Formaloo. It helped our admin team save at least 20 hours a week.”

20h
Saved per week
6 → 1
Tools consolidated
HR & People Ops

“We automated our onboarding flow, offer letters, equipment requests, policy sign-offs. New hires are fully set up before day one with custom automatic emails and our portal.”

80%
Less manual HR admin
Day 0
Onboarding done

An award-winning platform. Loved by customers.

Rated 4.7/5 on average by our customers. Discover why Formaloo is the trusted solution for your needs.

Award badgeAward badgeAward badgeHigh Performer Enterprise badge, Big Data Integration PlatformsUsers Love Us badgeMomentum Leader badgeHigh Performer 2025 badgeHigh Performer Mid-Market Americas badge, Email TrackingMost Implementable badgeHigh Performer Asia Pacific badge, Conversational SupportEasiest To Use badgeBest Est. ROI 2025 badgeBest Support badge
Integrations

Keep your stack. Connect the work.

Formaloo OI sits on top of Salesforce, SAP, Google Workspace and your own databases, so teams keep the tools they trust and gain one place to operate.

Google Sheets

Outlook

Slack

Zapier

HubSpot

Salesforce

Stripe

Airtable

Dropbox

Monday

Notion

Google Calendar

Mailchimp

Make

Asana

Jira

Google Drive

Active Campaign

Calendly

Intercom

Build tools as easy as playing with legos!

Resources

See how others use Formaloo

Resources that help you organize, analyze, and use your data efficiently.

Formaloo × HubSpot: automate your CRM workflows

Resource

Formaloo × HubSpot: automate your CRM workflows

Connect Formaloo with HubSpot to automatically sync form submissions, update contacts, and trigger personalized CRM workflows.

Learn more →
How food & hospitality brands streamline operations with Formaloo

Resource

How food & hospitality brands streamline operations with Formaloo

How food and hospitality teams use Formaloo to connect forms, workflows, and operational data across locations for better visibility, consistency, and coordination.

Learn more →
We're no longer a form builder: Introducing Formaloo OI

Resource

We're no longer a form builder: Introducing Formaloo OI

We started by helping businesses collect information. Today we're announcing Formaloo OI, the intelligence layer that runs their entire operation, and a company restructure into four businesses.

Learn more →

Start fast with templates

Hit the ground running with these ready-to-use free form templates.

‘‘Formaloo is incredibly easy to use. We built multiple projects, from satisfaction surveys to consent forms, and our team relies on it every day. The dashboard is intuitive, notifications keep everyone informed, and collecting signatures is easy.’’

Proof, not pilots.

+1,000,000

Daily active forms and apps in 100+ countries

4.7/5

Average rating from +1,000 customer reviews

19 hours/week

Average saved time for every team per week

“Perfect & easiest solution to create custom CRM. Formaloo provides many templates to get started with various use cases. The customer support is excellent. They respond right away and answer all your questions. They even send you video responses to show you how to fix whatever issue you are having and even offer different solutions.”

Munib Alahmadi
Javalogix, Data Analyst

“There are many many things that can be done with Formaloo. I like the idea of not be limited to something in specific. It helps me to make developments with no code.”

Felix Rios
Surfaces, Purchasing Lead

“Formaloo is a super flexible survey/app building tool that allows the easy creation of apps. In fact, what I like most are the templates - they really showed me new ways of how to make use of type of software!”

Dominik Froehlich
University of Vienna, Senior Lecturer

“What I like the most about Formaloo is that you can make custom forms. Formaloo is great for making forms and surveys and managing the collected data.”

Domingo Puerto Gomez
Fercave Advisors, Marketing & advertising

“Ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other systems.”

Erik Wolf
Founder of the Culinary Travel Trade Industry

“Formaloo is a great form & survey builder for agencies as each client can be given permissions/access for each individual form. Also, each form can have it's own CNAME! No other form builder that I know of has this feature. Not only that, but they have all the features I would expect from a form builder.”

Calvin Sue
Himalive, Researcher

“Just what I was looking for! I love Formaloo because it is Simple and easy to use. I use it to survey my clients, to better understand them.”

Jerry J O Brien
Sonra, VP of Strategic Alliances

“Easy to use form builder and survey maker. Formaloo is easy to use, customer support is responsive, and it has lots of templates. It's easy to integrate Formaloo forms and surveys on the website.”

Elma Pena
The Nontech Techie, Co-founder

“Formaloo is versatile in the ways it can be used. From a simple contact form all the way to an app with multiple results that interacts with other software in your business. It's easy to use and has a very quick way to get your forms and apps built. Many of the apps I created took under a day to build.”

Maarten van Rijn
Simply Enak, Partner & Digital Marketing Expert

“It's easy to create forms that look attractive and increases response rate. The reporting dashboard is a great plus to keep track of responses. Formaloo helps me to create forms that are easy to complete, and more importantly visually appealing to increase response.”

Alex Wong C.
JLL, Regional Business Manager

“Simplicity and the general UI/UX that this website offers for surveys. Much more attractive and more patronizable than G products. Formaloo provides better and more personalized surveys for our clients”

Eni Lea H.
Bolt Director of Marketing

“Formaloo has a large library of form templates that makes it easy to get started with their platform. I've also used Formaloo to build out very complex assessment forms from scratch using advanced calculation logic and workflow. I'm really impressed with their continued development velocity.”

Nate H.
Bolt Director of Marketing

Choose how to get started

Self-serve

Build on your own

Free forever. No credit card required.

✓ AI-powered form builder

✓ Automated workflows

✓ E-signatures & Documents

✓ Client & team portals

✓ Dashboards & analytics

✓ Start fast with templates

Concierge service

Get extra support

In a focused discovery session, we’ll map the current process, identify where AI and Formaloo OI can create measurable value, and outline a practical path to production.

✓ Agent-first platform with a forward-deployed team

✓ EU-hosted by default

✓ Data residency, private-cloud, and self-hosted deployment options

✓ Designed to support GDPR, HIPAA, and PCI DSS requirements