Build smarter forms with logic branching

Turn simple forms into intelligent, automated workflows. Use conditional logic to personalize each user journey, trigger actions, and connect your data.

Create your workflow

Formaloo’s no-code logic builder helps you automate repetitive tasks and design forms that think for you. Whether you’re managing approvals, onboarding new employees, qualifying leads, or creating multi-step quizzes, Formaloo lets you build conditional logic workflows that adapt instantly to every user response. Save time, reduce errors, and deliver experiences that feel custom-built for each submission.

Build once, automate forever

Formaloo’s drag-and-drop logic builder replaces hours of manual work. One smart form can create hundreds of personalized outcomes.

Notify the right person, at the right time

Send automatic alerts or status updates to the right department. When a form is submitted, route approvals to managers, send reminders to finance, or notify sales instantly.

Follow up with personalized responses

Use logic to send dynamic confirmation emails or tailored follow-ups. Whether a lead is “cold,” “warm,” or “ready to buy,” Formaloo automates the right message for every situation.

Redirect users intelligently

Guide users to the next best step. Send customers to your product dashboard after signup, route employees to HR resources, or redirect applicants to different pages based on their selections.

Automate with drag-and-drop simplicity

Design workflows visually — no developer needed. Just drag fields, conditions, and actions into place to build powerful automations in minutes.

Keep your team in sync

Trigger instant HubSpot, Slack, email, or webhook notifications whenever a form status changes. Everyone stays updated, no bottlenecks.

Your workflows, your rules

Formaloo logic branching empowers you to design form experiences that react in real time. Show, hide, skip, or redirect users based on their answers — so every interaction stays relevant and personal.

Track and manage approvals

Notify approvers by email or send a Slack message when the submission status is updated. Create different logical paths with logical branching on a map.

Notify approvers by email or Slack when a new request is submitted.

Let managers approve, reject, or comment directly from their dashboard.

Trigger automated follow-up messages based on each decision.

Maintain a full audit trail for compliance and transparency.

Keep forms relevant & engaging

Don’t overwhelm users with irrelevant questions. Use conditional branching to display only what matters. Perfect for:

Product recommender quizzes

Customer feedback forms

Employee surveys

Onboarding checklists

Your audience sees personalized content, you get cleaner data, and everyone saves time.

Create smart PDFs automatically

Every submission can generate a personalized, fillable PDF with legally binding signatures.

Perfect for contracts, NDAs, invoices, or consent forms.

Instantly email the document to all parties after submission.

Maintain brand consistency across every file.

Formaloo combines form automation and document generation in one workflow, so you never have to fill out a PDF manually again.

Teams of all sizes love Formaloo

Businesses across 30+ countries rely on Formaloo to streamline their workflows and achieve success.

“Formaloo is user friendly, packed with ready-to-use templates and has powerful automation. It has helped me to automate a lot of process in my business with its logical conditions workflow and ability to be embedded.

Best ROI for customers

Formaloo consistently ranks among the highest-rated survey and form builders on G2, based on hundreds of verified customer reviews.

100% white-labeled, branded, and secure

Deliver forms and workflows that look, feel, and act like your brand. Formaloo gives you full control over design, hosting, and data, so every interaction builds trust, consistency, and credibility with your audience.

Customize every form and app to match your brand

Bring your identity front and center. Add your logo, colors, and typography to create forms that seamlessly blend with your website and client portals. With unlimited custom domains and full white-labeling, you can host everything under your brand—no Formaloo branding, no external links—just a clean, professional experience that strengthens customer confidence.

Enterprise-grade security built-in

Maintain total control and compliance with secure, in-house hosting and GDPR, HIPAA, and PCI-ready infrastructure. Formaloo ensures your data stays encrypted, accessible only to you, and seamlessly integrated with your internal systems.

Try Formaloo now

FAQs

Read the answers to the most frequently asked questions about Formaloo's custom calculator builder.

What is logic in Formaloo, and how does it work?

Logic decides how your forms behave and what users see. Logic rules apply to 3 events: when form is submitted, when a row is updated and when a field response is updated.

What’s the difference between show/hide logic and jump logic?

Show/Hide logic allows you to show or hide specific fields in your form based on the user's previous answers. It works on classic forms.

The 'Jump' option in multi-step forms works similarly to the 'Show/Hide' option in single-step forms, but instead of showing or hiding fields on the same page, it allows you to skip questions and move directly to the next relevant question.

How do I redirect users to different pages based on their answers?

The first method is constant redirection to a single URL, and the second method, which we’ll cover in this article, is conditional redirection based on user responses. This allows you to redirect users to different URLs depending on their form answers. Check this article for more detailed instructions.

How do AI-powered ending pages work in Formaloo?

You can add multiple ending pages and insert AI generator box and give it prompts. Check examples here.

Is Formaloo Free to Use?

Yes! Formaloo offers a Forever Free plan, which allows users to build and test custom calculators at no cost. Paid plans provide access to premium features, advanced integrations, and greater scalability, making them ideal for growing businesses or enterprise-level deployments.

How Secure Is My Data with Formaloo?

Security is a priority at Formaloo. All calculator data is encrypted and protected against unauthorized access. Formaloo follows strict security protocols, including role-based access control and GDPR compliance, ensuring that sensitive business and user data remains private and secure.

Can I Embed smart forms on my website?

Yes! Formaloo makes it easy to embed calculators on websites, landing pages, and web applications. This allows businesses to provide real-time, interactive experiences for customers, helping with lead generation, customer engagement, and business automation.

Build smarter forms with logic branching

Build once, automate forever