Google Forms vs Formaloo

Best Google forms alternative

Go beyond basic forms: get AI-powered Insights, create custom workflows, white-labeled forms and much more with Formaloo.

Trusted by amazing teams at

Build beautiful forms that truly reflect your brand

Unlike Google Forms, Formaloo allows 100% customization - design forms that match your brand identity with logos, cover images, custom colors, unlimited custom domains, and 100% white-labeling.

Formaloo
Google Forms

Unlimited custom domains

Use unlimited custom domains on forms and apps to match your branding. Replace the formaloo.co portion of the URL and make it look like your forms are hosted on your own website.

Customizable design elements

From single page to one-question-at-a-time forms, to custom themes and color wheels, down to button and text styling - make sure your brand is recognized.

Enterprise security & white-label ready

Build forms under your brand with custom domains, HIPAA compliance, and enterprise-grade security. Host your forms on-premise to store data on your own servers.

Google Forms vs Formaloo

Formaloo gives teams more tools to get work done

Got the data—now what? Formaloo takes you beyond data collection with workflow automation and advanced business process management.

Features

Google Forms

Formaloo

Free version with unlimited responses

✓

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Access management

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Two-way sync with Google Sheets

✓

✓

Partial submission & auto-save

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✓

100% White-labeling & Brand Customization

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✓

Unlimited forms and questions

✕

✓

Create custom actions with any public API

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✓

Conditional logic & calculations

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✓

Automatic scores and grading

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✓

Answer piping

✕

✓

Accept payments with 0% commission

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✓

PDF Builder

✕

✓

Self-hosted (on-premise) options

✕

✓

Dashboard Builder

✕

✓

Activity Tracking

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✓

App Builder

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✓

Portal builder

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✓

Form Creation Agent Build a workflow with AI

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✓

Custom domain

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Custom emails

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Custom SMTP

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Relational database management

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✓

Access management

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✓

Login & Sign up fields

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✓

Multiple success pages

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✓

E-signature built-in

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Logical emails

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Partial submission

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Automatic notifications

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Auto-filled forms

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Content Library

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Integrations management

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Multi-language

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Real-time analytics

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Why choose Formaloo

Want to increase engagement? Formaloo lets you create attractive forms with custom branding that grab attention and drive higher response rates.

Branding

Get full control over how your forms look and feel

You've got 100% customization options to match your forms and apps with your brand and style. Customize colors, fonts, and layouts. Add your logo to create a cohesive look. Set your custom domain on your forms and embed them into your website easily.

Get full control over how your forms look and feel

Logic

Automate workflows and personalize forms with Logic

Create interactive forms with advanced logic capabilities. Use complex conditional scenarios, dynamic calculations, and personalized question flows. Collect only the most relevant data for your needs.

Automate workflows and personalize forms with Logic

Workflows

Manage your whole workflow in one workspace

Set up custom emails, automate notifications, and visualize your data for easy decision-making. With built-in integrations, powerful logic, and real-time reporting, Formaloo makes workflow management effortless and efficient.

Manage your whole workflow in one workspace

Analytics

Easily analyze data with AI and custom dashboards

Analyze your data in detail with comprehensive tools. Generate detailed reports, track real-time data, and visualize trends with customizable charts and graphs. Use advanced filtering options to segment data and export findings for further analysis, ensuring data-driven decisions.

Easily analyze data with AI and custom dashboards
Get full control over how your forms look and feel
Automate workflows and personalize forms with Logic
Manage your whole workflow in one workspace
Easily analyze data with AI and custom dashboards
All in one

Everything you need in one place

Formaloo makes building surveys and dashboards, fast and fun while delivering best-in-class performance.

Formaloo makes working with your team more enjoyable

Experience seamless management with all-in-one platform. Combine form building, advanced analytics, and customization features in one place.

Host everything on your servers

With Formaloo's on-premise solution, you can control your data, enhance privacy, and comply with regulations like HIPAA.

Formaloo is a leader in 10 different software categories

Trusted by more than 40,000 teams in 100+ countries.

Award badgeAward badgeAward badgeHigh Performer Enterprise badge, Big Data Integration PlatformsUsers Love Us badgeMomentum Leader badgeHigh Performer 2025 badgeHigh Performer Mid-Market Americas badge, Email TrackingMost Implementable badgeHigh Performer Asia Pacific badge, Conversational SupportEasiest To Use badgeBest Est. ROI 2025 badgeBest Support badge

Formaloo is loved by fortune 500 companies, and many more.

+1,000,000

Daily active forms and apps in 100+ countries

4.7/5

Average rating from +1,000 customer reviews

19 hours/week

Average saved time for every team per week

“Perfect & easiest solution to create custom CRM. Formaloo provides many templates to get started with various use cases. The customer support is excellent. They respond right away and answer all your questions. They even send you video responses to show you how to fix whatever issue you are having and even offer different solutions.”

Munib Alahmadi
Javalogix, Data Analyst

“There are many many things that can be done with Formaloo. I like the idea of not be limited to something in specific. It helps me to make developments with no code.”

Felix Rios
Surfaces, Purchasing Lead

“Formaloo is a super flexible survey/app building tool that allows the easy creation of apps. In fact, what I like most are the templates - they really showed me new ways of how to make use of type of software!”

Dominik Froehlich
University of Vienna, Senior Lecturer

“What I like the most about Formaloo is that you can make custom forms. Formaloo is great for making forms and surveys and managing the collected data.”

Domingo Puerto Gomez
Fercave Advisors, Marketing & advertising

“Ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other systems.”

Erik Wolf
Founder of the Culinary Travel Trade Industry

“Formaloo is a great form & survey builder for agencies as each client can be given permissions/access for each individual form. Also, each form can have it's own CNAME! No other form builder that I know of has this feature. Not only that, but they have all the features I would expect from a form builder.”

Calvin Sue
Himalive, Researcher

“Just what I was looking for! I love Formaloo because it is Simple and easy to use. I use it to survey my clients, to better understand them.”

Jerry J O Brien
Sonra, VP of Strategic Alliances

“Easy to use form builder and survey maker. Formaloo is easy to use, customer support is responsive, and it has lots of templates. It's easy to integrate Formaloo forms and surveys on the website.”

Elma Pena
The Nontech Techie, Co-founder

“Formaloo is versatile in the ways it can be used. From a simple contact form all the way to an app with multiple results that interacts with other software in your business. It's easy to use and has a very quick way to get your forms and apps built. Many of the apps I created took under a day to build.”

Maarten van Rijn
Simply Enak, Partner & Digital Marketing Expert

“It's easy to create forms that look attractive and increases response rate. The reporting dashboard is a great plus to keep track of responses. Formaloo helps me to create forms that are easy to complete, and more importantly visually appealing to increase response.”

Alex Wong C.
JLL, Regional Business Manager

“Simplicity and the general UI/UX that this website offers for surveys. Much more attractive and more patronizable than G products. Formaloo provides better and more personalized surveys for our clients”

Eni Lea H.
Bolt Director of Marketing

“Formaloo has a large library of form templates that makes it easy to get started with their platform. I've also used Formaloo to build out very complex assessment forms from scratch using advanced calculation logic and workflow. I'm really impressed with their continued development velocity.”

Nate H.
Bolt Director of Marketing
Templates

200+ Ready-to-customize templates for you.

Choose app and form templates from our 200+ selection. Customize it to match your brand's look and feel - tweak everything from colors to question types.

Integrations

Integrate with your favorite tools or apps

Connect Formaloo to 5,000+ tools like Google, Slack, and more. Easily turn your forms into powerful workflows.

Google Sheets

Outlook

Slack

Zapier

HubSpot

Salesforce

Stripe

Airtable

Dropbox

Monday

Notion

Google Calendar

Mailchimp

Make

Asana

Jira

Google Drive

Active Campaign

Calendly

Intercom

Choose how to get started

Self-serve

Build on your own

Free forever. No credit card required.

✓ AI-powered form builder

✓ Automated workflows

✓ E-signatures & Documents

✓ Client & team portals

✓ Dashboards & analytics

✓ Start fast with templates

Concierge service

Get extra support

In a focused discovery session, we’ll map the current process, identify where AI and Formaloo OI can create measurable value, and outline a practical path to production.

✓ Agent-first platform with a forward-deployed team

✓ EU-hosted by default

✓ Data residency, private-cloud, and self-hosted deployment options

✓ Designed to support GDPR, HIPAA, and PCI DSS requirements