Built for food & hospitality

The form builder your restaurant, hotel, and franchise actually needs

Run guest, staff, and operations workflows in one place. From bookings, orders, and feedback to audits, approvals, onboarding, and multi-location reporting.

Trusted by amazing teams at

Einstein Hotel, McDonald's, Marriott, Bolt, Domino's, McCain, foodpanda, HotelBuddy and Contact Hotels logosFood and hospitality brands using Formaloo
35K+
Monthly active customers
40M+
Data points analyzed monthly
4.7 ⭐
Based on 1,000+ review
1,800%
Average reported ROI
Why Formaloo

One platform for guest experience, back-of-house ops, and multi-location control

Most teams end up stitching together a form tool, a spreadsheet, a portal tool, an approval process, and a reporting layer. Formaloo brings all of that together. With Formaloo, your forms do more than collect submissions. They can trigger workflows, route approvals, generate PDFs, collect signatures, power dashboards, and open secure portals for staff, vendors, franchisees, or guests.

01

Guest-facing experiences

Reservations, event inquiries, catering requests, private dining applications, feedback forms, waitlists, allergen disclosures, waivers, and post-visit surveys.

02

Staff & operations flows

Shift requests, incident reports, onboarding, location audits, health & safety checklists, purchasing requests, training completion, compliance forms, and internal approvals.

03

Multi-location visibility

Track trends across locations, regions, brands, or concepts with live dashboards, filtered views, permissions, and shared workspaces.

An award-winning platform. Loved by customers.

Rated 4.7/5 on average by our customers. Discover why Formaloo is the trusted solution for your needs.

Award badgeAward badgeAward badgeHigh Performer Enterprise badge, Big Data Integration PlatformsUsers Love Us badgeMomentum Leader badgeHigh Performer 2025 badgeHigh Performer Mid-Market Americas badge, Email TrackingMost Implementable badgeHigh Performer Asia Pacific badge, Conversational SupportEasiest To Use badgeBest Est. ROI 2025 badgeBest Support badge
Use cases

Everything food & hospitality teams need

Create polished forms for guests, staff, vendors, and partners, embedded on your site, shared by link, or launched as chat-style experiences.

🍽️ Compliance

Food safety & HSE compliance

Digital daily checklists for kitchen hygiene, equipment inspections, temperature logs, and food safety audits. Automated alerts when standards slip, before regulators come knocking.

Daily checklists

HACCP compliance

Incident reports

👥 People

Staff onboarding & HR

Digitize the full employee lifecycle — from onboarding forms and training modules to performance reviews and exit surveys. Cut onboarding time in half with automated workflows.

Onboarding

Training sign-offs

Performance reviews

⭐ Guests

Guest feedback & satisfaction

Collect and analyze guest experience data in real time. Beautiful, branded surveys at the table, post-stay, or in-app. Turn feedback into actionable insights with AI-powered dashboards.

Table surveys

CSAT tracking

NPS forms

📦 Inventory

Inventory & equipment management

Track stock levels, supplier deliveries, and equipment maintenance schedules through connected forms and automated notifications. Know what you have before you run out.

Stock audits

Supplier forms

Maintenance logs

📊 Reporting

Operations reporting & analytics

Build real-time dashboards that pull data from all your forms into one view — sales, labor costs, waste, compliance scores. Make decisions in minutes, not days.

Custom dashboards

Labor reporting

Sales analytics

🏨 Hotels

Guest check-in & client portals

Seamless digital check-in forms, pre-arrival questionnaires, and secure client portals for hotels and hospitality groups. White-label under your brand with no coding required.

Check-in forms

White-label portals

Pre-arrival surveys

Case study

McDonald's logo

How McDonald's transformed global operations with Formaloo

McDonald's relied on paper checklists, handwritten reports, and manual data entry across thousands of global franchises. HR onboarding took two weeks. Health and safety compliance was hard to enforce. Reporting took hours. They needed a solution that could scale to 1,000+ locations without requiring a technical team.

“Formaloo was selected for its user-friendly interface, flexibility for the entire enterprise, unmatched security and compliance, and 10× faster project delivery.”

Read the full case study →
95%
Task completion rate (↑ from 75%)
50%
Faster HR onboarding (2wks → 1wk)
40%
Faster safety audits (digital food safety audits)
98%
HSE compliance rate (↑ from 85%)
60%
Less reporting time (hours reduced to minutes)
15%
Higher guest satisfaction (targeted feedback loops)

Guest feedback

Guest feedback that actually drives change

Build branded, multi-step feedback forms that guests actually complete. With AI-powered analytics, Formaloo identifies trends, flags issues in real time, and surfaces what matters most to your guests, so your team can act before problems escalate.

317%
Response rate lift (AI forms)
96%
Results auto-optimized
+15%
Customer satisfaction
60%
Reporting time saved
Guest feedback dashboard in Formaloo
Platform

Everything your operation needs, in one place

No technical team required. No coding. Get from idea to live form in minutes, and connect it to everything else you use.

01

No-code form & checklist builder

Drag-and-drop editor with 40+ field types. Build daily opening checklists, food safety logs, incident reports, and guest surveys without a single line of code.

02

AI-powered analytics & dashboards

Turn every form submission into live intelligence. Formaloo AI analyzes guest feedback, operational data, and compliance scores automatically, and tells you what needs attention.

03

Workflow automation

Set conditional logic, automated notifications, and multi-step approval flows. When a safety incident is reported, the right people are alerted automatically; zero manual follow-up.

04

White-label & custom branding

Publish forms, portals, and surveys under your own brand and domain. Every guest-facing touchpoint looks like you — not like a third-party tool.

05

Real-time dashboards & reporting

Live dashboards that pull data from all your forms; HSE scores, labor efficiency, guest satisfaction, inventory levels; in one view. Share reports with stakeholders instantly.

06

Integrations & custom PDFs & emails

Connect to Google Sheets, your POS, HR tools, and hundreds more via the Formaloo App Store. Auto-generate personalized PDF reports, proposals, and contracts from form data.

The enterprises love it. The IT teams love it more.

+1,000,000

Daily active forms and apps in 100+ countries

4.7/5

Average rating from +1,000 customer reviews

19 hours/week

Average saved time for every team per week

“Perfect & easiest solution to create custom CRM. Formaloo provides many templates to get started with various use cases. The customer support is excellent. They respond right away and answer all your questions. They even send you video responses to show you how to fix whatever issue you are having and even offer different solutions.”

Munib Alahmadi
Javalogix, Data Analyst

“There are many many things that can be done with Formaloo. I like the idea of not be limited to something in specific. It helps me to make developments with no code.”

Felix Rios
Surfaces, Purchasing Lead

“Formaloo is a super flexible survey/app building tool that allows the easy creation of apps. In fact, what I like most are the templates - they really showed me new ways of how to make use of type of software!”

Dominik Froehlich
University of Vienna, Senior Lecturer

“What I like the most about Formaloo is that you can make custom forms. Formaloo is great for making forms and surveys and managing the collected data.”

Domingo Puerto Gomez
Fercave Advisors, Marketing & advertising

“Ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other systems.”

Erik Wolf
Founder of the Culinary Travel Trade Industry

“Formaloo is a great form & survey builder for agencies as each client can be given permissions/access for each individual form. Also, each form can have it's own CNAME! No other form builder that I know of has this feature. Not only that, but they have all the features I would expect from a form builder.”

Calvin Sue
Himalive, Researcher

“Just what I was looking for! I love Formaloo because it is Simple and easy to use. I use it to survey my clients, to better understand them.”

Jerry J O Brien
Sonra, VP of Strategic Alliances

“Easy to use form builder and survey maker. Formaloo is easy to use, customer support is responsive, and it has lots of templates. It's easy to integrate Formaloo forms and surveys on the website.”

Elma Pena
The Nontech Techie, Co-founder

“Formaloo is versatile in the ways it can be used. From a simple contact form all the way to an app with multiple results that interacts with other software in your business. It's easy to use and has a very quick way to get your forms and apps built. Many of the apps I created took under a day to build.”

Maarten van Rijn
Simply Enak, Partner & Digital Marketing Expert

“It's easy to create forms that look attractive and increases response rate. The reporting dashboard is a great plus to keep track of responses. Formaloo helps me to create forms that are easy to complete, and more importantly visually appealing to increase response.”

Alex Wong C.
JLL, Regional Business Manager

“Simplicity and the general UI/UX that this website offers for surveys. Much more attractive and more patronizable than G products. Formaloo provides better and more personalized surveys for our clients”

Eni Lea H.
Bolt Director of Marketing

“Formaloo has a large library of form templates that makes it easy to get started with their platform. I've also used Formaloo to build out very complex assessment forms from scratch using advanced calculation logic and workflow. I'm really impressed with their continued development velocity.”

Nate H.
Bolt Director of Marketing
FAQ

Frequently asked questions

Do I need a technical team to set up Formaloo?
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Can Formaloo handle multiple locations or franchise networks?
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Is Formaloo GDPR and HIPAA compliant?
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What does it cost, and is there a free plan?
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Can we brand the forms and portals with our own logo and domain?
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How does Formaloo handle food safety and HSE compliance workflows specifically?
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Can guests fill out forms on mobile or tablet?
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What happens to our data if we decide to leave?
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How to analyze form responses with AI?
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Choose how to get started

Self-serve

Build on your own

Free forever. No credit card required.

✓ AI-powered form builder

✓ Automated workflows

✓ E-signatures & Documents

✓ Client & team portals

✓ Dashboards & analytics

✓ Start fast with templates

Concierge service

Get extra support

In a focused discovery session, we’ll map the current process, identify where AI and Formaloo OI can create measurable value, and outline a practical path to production.

✓ Agent-first platform with a forward-deployed team

✓ EU-hosted by default

✓ Data residency, private-cloud, and self-hosted deployment options

✓ Designed to support GDPR, HIPAA, and PCI DSS requirements