How Kodak Lens Vision Centres digitized patient consent with Formaloo

Company: Kodak Lens Vision Centres

‍Industry: Eye care / optometry / healthcare services

‍Use case: Patient consent forms, insurance direct billing consent, daily operational form workflows

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Kodak Lens Vision Centres streamlined its patient consent process and day-to-day operations by adopting Formaloo, replacing paper-based workflows with digital forms that are now used across the organization every single day.

About Kodak Lens Vision Centres

Kodak Lens Vision Centres is a professional optometry and vision care provider serving patients with a full range of eye care services, from routine assessments to contact lens fittings and insurance direct billing. With a patient-first philosophy, the clinic is committed to making every step of the care journey, from consultation to consent, as smooth and transparent as possible.

Taylor Chung, CMO and Lead Optician at Kodak Lens Vision Centres, leads the charge on both clinical operations and patient experience strategy.

For a fast-moving eye care organization, forms are not just paperwork. They are a critical part of patient communication, compliance, and day-to-day operations.

Kodak Lens Vision Centres, a Toronto-area eye care provider with multiple GTA locations, uses Formaloo to build and manage essential workflows like contact lens consent forms, insurance consent forms, and patient-facing surveys. Their team needed a solution that was easy to build, simple to publish, and reliable enough to support forms used every day across the organization. Their public site highlights eye exams, eyewear, contact lenses, and multiple clinic locations across the GTA, which makes clear, repeatable patient intake and consent processes especially important.

Challenges before Formaloo

Before a form system becomes useful in healthcare operations, it has to do more than collect responses.

The team needed a way to:

• publish forms quickly without technical friction,
• notify staff as soon as a patient completed a form,
• collect signatures digitally,
• support multiple form types across the organization, and
• make the experience simple for both patients and internal teams.

In practice, these workflows mattered most in two high-importance scenarios: contact lens consent and insurance direct billing consent.

Running a modern optometry practice means managing a surprisingly complex set of administrative processes alongside clinical care. For Kodak Lens Vision Centres, two workflows stood out as particularly friction-heavy:

Contact lens assessments required gathering patient consent in real time, but patients often arrived without knowing their contact lens prescription or order history. Without a structured process, consultations could stall while staff tried to manually collect and explain the information patients needed.

Insurance direct billing introduced another layer of complexity. As recommended by insurance providers, obtaining documented patient consent before processing electronic claims is not just best practice; it's an industry expectation. Relying on verbal agreements or paper forms created gaps in accountability and left both patients and staff without a clear shared understanding of the terms involved.

For contact lens orders, patients often wanted to reorder lenses without having all the right prescription or product information ready. The team needed a structured form that could guide patients through what information was required, while capturing consent in real time.

For direct billing, the team needed a reliable consent workflow that made patients aware of the terms and conditions of electronic insurance claims while helping staff keep the process organized and documented.

The clinic needed a solution that could handle real-time, structured consent collection, something flexible enough to cover multiple use cases, easy enough for any team member to use, and reliable enough to be embedded into daily clinical workflows.

The solution

Kodak Lens Vision Centres built these workflows in Formaloo and embedded them into their organization’s daily operations.

According to Taylor Chung, CMO and Lead Optician, Formaloo stood out because the form builder was easy to use, the dashboard was easy to navigate, and the platform made it simple to publish working forms. Once forms were live, email notifications helped teams stay aware of completed submissions right away. Taylor also highlighted Formaloo’s signature field support, wide range of field types, and responsive customer support when issues came up.

These benefits align closely with what Formaloo is designed for: powerful forms, conditional workflows, signature capture, custom notifications, and operational dashboards in one system.

Why Kodak Lens Vision Centres chose Formaloo

Taylor and the team evaluated their options with a clear set of criteria: the platform had to be easy to set up, simple to publish, and dependable once live. Formaloo met all three.

Key factors in the decision included:

• Ease of use: The form builder required no technical expertise. Taylor's team could build, configure, and publish forms without relying on a developer.
• Comprehensive field library: Formaloo offered virtually every form field type they needed — including the ability to collect patient signatures directly within the form.
• Email notifications: Automated notifications ensured the right team members were alerted the moment a form was submitted, keeping operations responsive without requiring manual follow-up.
• Intuitive dashboard: The Formaloo dashboard made it easy to navigate form data without training — a practical necessity in a busy clinical environment.
• Responsive customer support: When issues arose, the Formaloo support team was consistently available and helpful.
• Fast organizational integration: The platform fit naturally into existing workflows, and the team was up and running quickly.

What Kodak Lens Vision Centres built on Formaloo

1. Contact lens consent form

The clinic built a contact lens consent form embedded directly into the contact lens assessment process. When patients arrive wanting to repurchase lenses — often without knowing their prescription details — this form guides and educates them through exactly what information is needed to reorder correctly. Rather than a bottleneck, the form became a natural part of the consultation, collecting real-time consent while simultaneously informing the patient.

2. Insurance direct billing consent form

For direct billing, the clinic built a dedicated insurance consent form that captures patient consent before any electronic claim is submitted. Aligned with insurance company recommendations, the form ensures all parties — patient and clinic — fully understand the terms and responsibilities involved in the billing process. The result is a more transparent, compliant, and trust-building interaction at a moment that can otherwise feel transactional.

Why and how Formaloo worked

This case is a strong example of Formaloo’s fit for healthcare-adjacent operational workflows.

Formaloo gave the team:

• an easy-to-use form builder,
• digital signature collection,
• real-time email notifications,
• a simple dashboard for managing submissions, and
• enough flexibility to support multiple recurring workflows across the organization.

Since integrating Formaloo, these forms have become a fixture of daily operations at Kodak Lens Vision Centres, used every day across the clinic's workflows.

• Real-time consent collection is now seamlessly embedded in both the contact lens assessment and the insurance billing process, eliminating delays and manual follow-up.
• Patient education has improved at the point of care: the contact lens form in particular helps patients understand what they need and why, turning an administrative step into a value-added touchpoint.
• Compliance and accountability are stronger: documented digital consent for insurance claims reduces ambiguity for patients, staff, and insurers alike.
• Team awareness is automatic: email notifications ensure the right people are informed the moment a form is completed, keeping operations moving without manual coordination.
• Operational confidence: With a stable, intuitive dashboard and reliable customer support behind it, the team can trust the platform to work, freeing up mental bandwidth for patient care.

For a business serving patients every day, that matters. The value is not just in building a form once. It is in having a dependable system that teams can use repeatedly across patient-facing and internal processes.

Results and impact

While Kodak Lens Vision Centres did not share hard ROI numbers, the operational impact is clear from the testimonial:

Daily adoption
Their Formaloo forms are used every day as part of the organization’s workflow.

Faster internal awareness
Email notifications ensure teams know when forms are completed, helping staff act quickly on patient submissions.

Better patient guidance and compliance support
Both the contact lens and insurance consent workflows help educate patients while collecting the right information and approvals in real time.

Taylor Chung

CMO and Lead Optician, Kodak Lens Vision Centres

‘‘Form builder is easy to use and publish forms. When forms are set up and working properly, I like the email notifications feature of when forms are completed and our teams are aware of it. The dashboard is easy to use and navigate and their customer service is always helpful when problems arise. I am able to create many form projects like satisfaction surveys and insurance consent forms. I like how you can collect signatures in the forms and how they have almost every form field you can think of when building your forms. Formaloo was easy to integrate within our organization and our forms are used every day.’’

Your success story starts here, with Formaloo

Kodak Lens Vision Centres uses Formaloo to turn important patient-facing processes into clear, digital workflows that are easy for both patients and staff to complete.

From contact lens consent to insurance direct billing approval, Formaloo helps the team collect signatures, notify staff, and keep essential forms running smoothly across daily operations.

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