Formaloo Marketing Suite
Boost your marketing with quizzes, calculators, and surveys. Build impactful campaigns, track leads, and achieve faster results through real-time insights for scalable growth




From Fortune 500 companies to startups, Formaloo is loved by over 40,000 teams all over the world
Customer story · Mindlab Formations
“I can easily create sales funnels and keep my community alive. Formaloo is a complete and intuitive builder. The best customer experience ever.”

Rated 4.8/5 on G2, Capterra, GetApp
1,000+ verified teams use Formaloo to automate workflows, collect better data, and deliver faster results.

Why Formaloo
Boost efficiency with real-time insights and collaboration, allowing your team to focus on growth and delivering results. Capture leads, build advanced dashboards and reports, nurture prospects, and convert customers—all within one platform.
Lead generation
Go beyond generic forms. Design high-converting forms and quizzes to attract qualified leads and personalize the user journey. Conditional logic tailors every experience based on each answer.

Automation
Automate lead scoring, qualification, and nurturing emails, so your marketing team can focus on the high-impact work that drives growth.

AI insights
Intuitive dashboards and AI-powered insights reveal what resonates with your audience. See what content performs best and personalize your marketing for maximum impact.

Client portals
Build stronger client relationships with secure portals for file sharing, project updates, and personalized dashboards, presentations, and reports.





Powerful, flexible and data-driven, Formaloo makes it easy to build the exact CRM your business needs.

Create stunning applications with Formaloo's intuitive drag-and-drop editor. No coding required.
Automate tasks and personalize interactions with the help of AI, from lead scoring to follow-up emails.
Personalize the user experience by displaying relevant questions and content based on previous answers.
Maintain brand consistency across all marketing efforts with your logo, colors, fonts, and custom domain.
Go beyond basic reports. Formaloo's advanced reports help you understand your audience and optimize campaigns.
Keep your data safe with industry-leading security features, access controls, and compliance.
+1,000,000
Daily active forms and apps in 100+ countries
4.7/5
Average rating from +1,000 customer reviews
19 hours/week
Average saved time for every team per week
“Perfect & easiest solution to create custom CRM. Formaloo provides many templates to get started with various use cases. The customer support is excellent. They respond right away and answer all your questions. They even send you video responses to show you how to fix whatever issue you are having and even offer different solutions.”

“There are many many things that can be done with Formaloo. I like the idea of not be limited to something in specific. It helps me to make developments with no code.”

“Formaloo is a super flexible survey/app building tool that allows the easy creation of apps. In fact, what I like most are the templates - they really showed me new ways of how to make use of type of software!”

“What I like the most about Formaloo is that you can make custom forms. Formaloo is great for making forms and surveys and managing the collected data.”

“Ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other systems.”

“Formaloo is a great form & survey builder for agencies as each client can be given permissions/access for each individual form. Also, each form can have it's own CNAME! No other form builder that I know of has this feature. Not only that, but they have all the features I would expect from a form builder.”

“Just what I was looking for! I love Formaloo because it is Simple and easy to use. I use it to survey my clients, to better understand them.”

“Easy to use form builder and survey maker. Formaloo is easy to use, customer support is responsive, and it has lots of templates. It's easy to integrate Formaloo forms and surveys on the website.”

“Formaloo is versatile in the ways it can be used. From a simple contact form all the way to an app with multiple results that interacts with other software in your business. It's easy to use and has a very quick way to get your forms and apps built. Many of the apps I created took under a day to build.”

“It's easy to create forms that look attractive and increases response rate. The reporting dashboard is a great plus to keep track of responses. Formaloo helps me to create forms that are easy to complete, and more importantly visually appealing to increase response.”

“Simplicity and the general UI/UX that this website offers for surveys. Much more attractive and more patronizable than G products. Formaloo provides better and more personalized surveys for our clients”

“Formaloo has a large library of form templates that makes it easy to get started with their platform. I've also used Formaloo to build out very complex assessment forms from scratch using advanced calculation logic and workflow. I'm really impressed with their continued development velocity.”

Save time and effort by using our expertly crafted survey templates for maximum response rates. Customize it, add your questions and start gathering valuable data.

Template
Understand your audience's needs and preferences to craft impactful products.
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Template
Capture essential contact information for inquiries and lead generation.
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Template
Measure customer experience with CES Feedback form.
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Template
Select the feedback survey template to to measure how pleased your clients are with your products or services.
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Template
Track the progress of deals through different stages of your sales pipeline and visualize the number of deals at each stage.
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Template
Visualize KPI data through interactive and customizable charts, graphs, and dashboards.
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Connect Formaloo to 5,000+ tools like Google, Slack, and more. Easily turn your forms into powerful workflows.
Google Sheets
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Outlook
Slack
Zapier
HubSpot
Salesforce
Stripe
Airtable

Dropbox

Monday
Notion

Google Calendar
Mailchimp

Make

Asana

Jira
Google Drive
Active Campaign

Calendly
Intercom
Explore the library of resources to help you get the most out of Formaloo.

Article
Growing your business requires connecting with potential customers before they finalize their choices. In this guide, we will explain how lead generation works and how effective strategies can help your business grow.
Read article →

Article
We’ve compiled a list of top-performing lead generation forms to give you some inspiration. Additionally, we’ll analyze the successful tactics and design strategies that make these forms so effective.
Read article →

Article
A well-crafted lead capture form can be the gateway to building meaningful connections with potential customers or clients. But what exactly makes a lead capture form effective?
Read article →
Here are the answers to the most frequently asked questions about Formaloo's marketing suite.
High-converting lead forms need to be simple, engaging, and optimized for conversions. Formaloo lets you create interactive forms with conditional logic and AI-powered analytics to capture quality leads and increase sales.
Interactive tools like quizzes, surveys, and calculators increase customer engagement. Formaloo provides AI-driven insights and automation to help marketers create highly personalized and effective campaigns.
Automating lead qualification reduces manual work and improves efficiency. Formaloo scores leads using AI, segments them automatically, and integrates with CRMs to streamline follow-ups and boost sales.
AI analytics help marketers track trends, segment audiences, and optimize performance. Formaloo provides AI-powered dashboards to analyze data in real-time and improve decision-making.
Tracking key metrics is essential for optimizing campaigns. Formaloo’s analytics tools monitor conversions, user engagement, and lead sources, providing actionable insights to improve ROI.
A no-code CRM makes customer management seamless. Formaloo enables businesses to automate follow-ups, personalize interactions, and centralize data, helping marketers improve efficiency and engagement.
Capturing high-quality leads requires targeted content and optimized forms. Formaloo’s AI-driven forms, quizzes, and calculators engage users and qualify leads effectively for better conversions.
Surveys help gather feedback and improve customer satisfaction. Formaloo allows businesses to create NPS and customer satisfaction surveys, helping brands retain customers and boost loyalty.
Effective forms should be short, mobile-friendly, and engaging. Formaloo provides customizable templates with strong CTAs, conditional logic, and AI-driven optimizations for better conversions.
Conditional logic customizes marketing experiences by displaying relevant content based on user responses. Formaloo’s logic-based forms ensure a personalized journey that increases engagement.
Lead scoring prioritizes high-intent leads. Formaloo assigns scores based on user behavior, ensuring marketers focus on the most valuable prospects for better conversion rates.
Integrating Formaloo with CRMs, email marketing tools, and analytics platforms automates lead management. This saves time and enhances workflow efficiency for better marketing results.
Branded forms improve credibility. Formaloo allows full customization, including logos, colors, and domain branding, ensuring professional and consistent marketing assets.
Surveys, AI analytics, and interactive content are key research tools. Formaloo offers market research templates and insights to help businesses better understand their audience.
AI-driven tools personalize campaigns and optimize targeting. Formaloo uses AI automation to analyze user behavior, refine marketing strategies, and increase conversions.
Interactive calculators provide instant, personalized results that attract and retain users. Formaloo lets you create lead-generating calculators that capture valuable customer insights.
Client portals centralize communication and data sharing. Formaloo enables businesses to create secure portals that enhance customer relationships and improve CRM efficiency.
Multi-step forms, quizzes, and optimized landing pages drive higher lead conversions. Formaloo’s customizable forms and AI-driven insights help businesses maximize lead generation.
Data visualization simplifies complex analytics. Formaloo’s AI-powered dashboards present real-time insights, helping marketers optimize campaigns and improve decision-making.
A no-code dashboard simplifies tracking and reporting. Formaloo’s drag-and-drop dashboard builder integrates live data, providing businesses with real-time marketing insights.
Welcome to the new home for your marketing success