Lead generation best practices

Top 10 best converting lead generation forms

Are you looking to boost your lead generation but unsure where to begin?

We’ve compiled a list of top-performing lead generation forms to give you some inspiration. Additionally, we’ll analyze the successful tactics and design strategies that make these forms so effective.

What is a lead generation form?

A lead generation form, sometimes known as a lead gen form, collects email addresses and other contact information from prospective clients. 

Think of it as a digital questionnaire that asks the prospect to submit their information to your company.

Lead generation form

Any lead generation strategy requires these forms depending on the industry.

There are different types of lead-generating forms, such as contact forms, registration forms, lead magnets, and newsletter sign-up forms. 

All of these forms aim to turn website visitors into leads and subscribers. 

What form fields you must include for lead generation 

Lead generation forms are important for attracting and converting prospective customers into long-term clients. 

It’s essential to find the right balance between gathering the necessary information and ensuring a seamless user experience. 

Too many fields can be overwhelming, while too few may result in inadequate data to effectively follow up with leads. 

To improve lead generation and increase conversion rates, add these important fields to your form.

Ask for your user’s name

Including a field for the lead’s name in your lead generation forms, you’re not just collecting data. You’re creating a personal connection that can lead to trust, loyalty, and more sales. 

Using their name encourages engagement and helps tailor your marketing messages to their preferences, improving the customer experience and nurturing leads. 

Remember, small gestures can make a big difference in building strong relationships with potential customers. You can, for example, call them by their names in the following questions using answer piping. 


boost your customer engagement with answer piping

How to boost your customer engagement with answer piping.

Answer piping is a survey technique. It involves using a participant’s previous response to a question as the foundation for a new question. 

Learn more!


Collect the email addresses

The email field is super important. It’s required because, without it, you won’t be able to connect with your website visitors and get the leads you’re looking for.

Once you’ve got their email address, make sure to put it into your business database. This way, you can send them helpful information and exciting promotions down the line. 

Great news! Formaloo will automatically organize all your form responses into clear tables and reports.

Ask for the phone numbers

It can be crucial for businesses that prioritize real-time engagement and relationship-building to include the phone number field in lead generation forms. 

Although not all industries prefer phone calls, having it as an optional field provides leads with the flexibility to choose their preferred communication method.

What makes a lead generation form exceptionally effective? 

1- Make your lead gen forms short

To improve your conversion rates, it is recommended to keep your lead generation form concise and straightforward. 

Include only necessary information such as name, email, and perhaps one or two relevant fields specific to your business needs. 

Complicated forms with numerous fields can be overwhelming to users and result in incomplete submissions.

Remember, simplicity is the key to higher conversions and a positive user experience.

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2- Brand your form

Make sure to include your brand’s colors, fonts, and recognizable visuals. This will help visitors feel comfortable sharing their personal information with you.

Formaloo is a perfect solution for creating custom lead generation forms. You can customize the colors, and designs, add your logos, and personalize the settings. You can add a custom domain to your form to match your website. 

3- Create a killer CTA

Create a powerful Call-to-Action (CTA) that motivates users to take action. Use language that prompts action and make the CTA visually prominent to increase conversions.

Avoid vague CTAs and be clear about what users will get. For example, use phrases like “Download Whitepaper” to let your target audience know precisely what they’ll receive upon clicking.

4- Show appreciation

It’s a big deal for visitors to hand over their email addresses. After form submission, show appreciation through thank-you pages and custom notifications. Let them know how grateful you are by thanking leads for signing up. 

Using Formaloo, you can customize your success page to your needs. You can also send custom emails to your leads after submitting the form. 

In addition, redirecting to a related page can keep your users engaged and explore more on your landing page. 

Show appreciations to your leads with success pages

5- Test and optimize

If you want to get the most out of your lead generation form, it’s important to keep testing and optimizing it. 

Make sure it’s placed on relevant pages so that it gets seen and encourages people to convert. You can embed your formaloo on your website pages, share it on socials, or send it to your potential clients. 

You might also want to consider partial submissions, which can help you track user progress and identify areas of improvement. It’s a simple click that enables you to recover lost leads. 

Keep your form current and improve it with new information to attract good leads and achieve excellent outcomes for your business.

6- Build your own sales CRM

Collecting data is only part of the process. You will need to organize and analyze the data you collected through your forms. 

Formaloo helps you create the whole process in one place. You can create your custom CRM, and build boards and reports to gain valuable insights. You can also share it with your sales team. 

Create your custom sales CRM

Integrate your lead generation form with your favorite tools to ensure efficient follow-up and nurturing of leads. 

Learn more about  How to automate lead management with Formaloo and Zapier

10 Lead form examples for better conversions

Each form holds unique potential to capture quality leads, nurture customer relationships, and drive successful conversions.

Here are the 10 best lead gen forms you can use and customize.

1- Contact Us form

The Contact Us form is an important tool that allows potential customers to contact your business directly.

Contact us form for lead generation

2- Newsletter sign-up form

By implementing a Newsletter Sign-Up form, you can establish a meaningful relationship with your audience. 

It enables you to collect contact information from interested users and deliver valuable updates, promotions, and content via email. You can then keep your audience engaged and informed about your brand.

3- Event registration form

Ideal for hosting webinars, workshops, or conferences, the event registration form collects attendee information, ensuring seamless event planning and communication.

Event registration form to collect leads

4- Content download

Offering valuable resources such as eBooks or case studies, the content download form attracts users to provide their details in exchange for access to premium content.

5- Request a demo form

By filling out the request for a demo form, prospective clients can ask for a firsthand experience of your product with a free trial and product demonstration. This leads to a higher chance of successful conversions.

6- Giveaway form

The Giveaway form is designed to attract potential customers by offering them irresistible deals like freebies, templates, or exclusive access. This encourages them to provide their personal information.

7- Webinar registration form

The webinar registration form secures attendee details for virtual events, ensuring engagement and participation in knowledge-sharing sessions.

8- Quote request form

The quote request form plays a crucial role in service-based industries. It empowers potential customers to seek personalized estimates or proposals that cater to their unique needs.

9- Feedback surveys

Feedback surveys empower businesses to gather valuable customer insights, measuring satisfaction, loyalty, and customer experience. You can use CSAT, CES, or NPS fields in these forms. 

Feedback survey

10- Product recommendation quiz

The product recommendation quiz is an interactive form that provides personalized recommendations to users. It helps them find suitable products or services. It captivates users and guides them toward the best options.

You can use logic and calculations to make it interactive and give the best option depending on the user’s answers. 

Create a lead generation form that actually converts

Use the examples provided here as a starting point for your lead form design.

But keep in mind that what is effective for one brand may not be as effective for another. To find a method that works for you and your website visitors, keep trying different things.

Start with Formaloo today and experience the convenience of generating professional cost estimate forms! Follow us on our YouTube channel for more tips and tricks.

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