How to create the best employee engagement survey

Understanding the engagement level of your employees is like checking the heartbeat of your company. Employee engagement surveys can be considered as a health check for your business.


Understanding the engagement level of your employees is like checking the heartbeat of your company. Employee engagement surveys can be considered as a health check for your business.

Just as a healthy body is necessary for overall well-being, engaged employees are crucial for the company’s success. Satisfied teams contribute to higher motivation, leading to better profits.

When employees know their roles and understand how important they are to the company’s goals, it makes everything run smoother. It’s like having a team firing on all cylinders, making the company more efficient.

And the best part is that engaged employees are more likely to stay with the company. That is significant because it means the best people will remain with your company instead of going somewhere else.

So, how do you assess the level of engagement of your employees? Employee engagement surveys are the answer. Surveys gather info on what employees like and what needs improvement in their jobs.

In this blog post, we will explain the process of creating the best employee engagement survey. We’ll discuss how to ask the right questions and understand the answers.

What is an employee engagement survey?

An employee engagement survey is a set of questions designed to get honest feedback from your team. These questions cover everything affecting how well your employees work, such as:

  1. Understanding roles: Do your employees know their jobs well?
  2. Work environment: Are they happy with where they work?
  3. Relationships with co-workers: How well do they get along with their colleagues?
  4. Communication with management: Can they easily talk to the bosses?
  5. Recognition: Do they feel appreciated for their achievements?
  6. Recommendations: Would they suggest your company to their friends?
  7. Company practices: Are there things the company does that could be improved?

By asking these questions, you can figure out how satisfied and connected your employees are. The answers will help you identify areas for improvement and get a clear view of how your team sees the company. It’s about gathering insights to make your workplace the best it can be.

5 steps to write an effective employee engagement survey

Step 1: Establishing clear objectives

The foundation of an effective employee engagement survey lies in establishing clear and well-defined objectives.

Before starting the design and implementation, it’s important to decide what you want to achieve with the survey. This will guide the content and focus of the survey questions, ensuring that they align with your organizational priorities.

  • Identify specific goals: Clearly define the objectives you want to accomplish with the survey. Do you want to make employees happier, find out who might leave, or learn more about the workplace? Having clear goals will help you prioritize questions and ensure the survey gathers relevant data.
  • Focus on key areas: Determine the specific areas of employee experience you want to assess through the survey. This could include job satisfaction, work-life balance, leadership, communication, company culture, or any other relevant factors. Identifying these key areas will help you tailor the survey questions and gain a comprehensive understanding of employee sentiment.
  • Define desired outcomes: Clearly articulate the specific outcomes you hope to achieve from the survey. Do you want to make employees happier by 10%, decrease staff leaving by 20%, or create plans to boost employee involvement? Having clear desired outcomes will provide a roadmap for interpreting and acting upon survey results.

Step 2: Crafting relevant and balanced questions

Once the objectives are clear, it’s time to write the questions that effectively capture employee sentiment. A well-designed survey should use a mix of quantitative and qualitative questions to gather comprehensive feedback.

Questions with numbers, like Likert scales or multiple-choice, give data that can be easily compared and analyzed. You can inquire about your job satisfaction by asking, “How happy are you with your job?” You can rate it on a scale of 1 to 5, with 1 indicating “very unhappy” and 5 indicating “very happy.”

On the other hand, qualitative questions allow employees to provide more detailed and nuanced feedback. These questions typically involve open-ended prompts or short essays to express their thoughts and experiences. For example, you could ask: “Describe one thing your manager does that makes you feel valued and appreciated at work.”

A good survey should inquire about employee engagement in various areas. These areas include job satisfaction, work-life balance, leadership, communication, and company culture. For example:

  • Job Satisfaction: “To what extent do you feel challenged and engaged in your work?”
  • Work-Life Balance: “Do you think your work lets you have a good balance between your job and personal life?”
  • Leadership: “How would you describe your overall satisfaction with your direct manager’s leadership style?”

Using quantitative and qualitative questions helps you understand employee sentiment and identify strengths and areas for improvement.

Step 3: Distributing the survey effectively

After creating the survey, it is important to ensure that all employees receive it promptly. Additionally, it is crucial to make sure that the survey is accessible to them in an easy manner.

The choice of distribution channels plays a significant role in maximizing participation and gathering valuable feedback. Here are some effective strategies to consider:

  • Utilize multiple channels: Leverage distribution channels to reach a wider audience and adjust different preferences. Use email, intranet, apps, or presentations for maximum visibility instead of just relying on email.
  • Promote the survey: Communicate the survey’s purpose, importance, and deadline clearly to all employees.
  • Provide ample time: Allow employees sufficient time to complete the survey without feeling rushed or pressured. A week or two is typically a good timeframe, but adjust the deadline based on the survey’s length and complexity.
  • Track participation: Monitor the survey’s progress and identify any areas where participation is lagging. Address any concerns or barriers that may be preventing employees from completing the survey.

Formaloo simplifies tracking participation with real-time charts and reports, offering a clear view of survey completion rates. The platform notifies you of new submissions, promoting proactive communication.

It includes a partial submit feature, letting participants save progress and return later, minimizing abandoned submissions. Analyzing where respondents pause helps address potential obstacles, ensuring a smoother survey completion process.

Step 4: Transforming feedback into actionable insights

The employee engagement survey process involves analyzing data and turning it into useful insights. This means using tools to analyze data from surveys, and finding strengths and weaknesses in employee engagement.

Using Formaloo’s capabilities, you can:

  1. Aggregate responses: Quickly compile comprehensive employee sentiment data.
  2. Analyze quantitative data: Interpret the Likert scale and multiple-choice responses to identify areas of strength and weakness.
  3. Explore qualitative insights: Dive into open-ended questions for richer insights into common themes and concerns.
  4. Identify trends and patterns: Uncover hidden trends, pinpointing specific areas for improvement.
  5. Visualize data effectively: Create clear visualizations using Formaloo’s charts and graphs.
  6. Generate actionable reports: Compile comprehensive reports outlining key findings and actionable recommendations.

Formaloo is an all-in-one platform for creating engaging and effective employee engagement surveys.

With Formaloo, your survey feedback transforms into actionable insights, ensuring meaningful improvements. It’s not just about collecting data; it’s about driving positive change within your organization.

Step 5: Communicating results and gathering further feedback

It is important to share the survey findings with employees clearly and openly. Sharing the findings openly helps ensure that employees are well-informed and understand the outcomes of the survey.

This transparency fosters a sense of trust and encourages open communication within the organization. Additionally, clear communication allows employees to provide feedback and ask questions, promoting a collaborative and engaged work environment.

Therefore, it is essential to prioritize sharing the survey results with employees clearly and openly.

That involves sharing the key findings, highlighting areas of strength, and addressing concerns raised by participants.

Formaloo facilitates effective communication of survey results through its built-in reporting tools and customizable dashboards.

employee engagement survey reports

These features enable you to generate visually appealing and easy-to-understand reports that you can share with employees. You can also use the live presentation feature to discuss the results with your team.

By effectively communicating the survey results, you can:

  • Empower employees: Give employees a voice and demonstrate your commitment to their feedback.
  • Build trust: Foster an open communication and transparency culture, enhancing employee engagement.
  • Drive positive change: Identify areas for improvement and prioritize initiatives that address employee concerns.

Alongside communicating the results, it’s essential to seek further feedback from employees to ensure the effectiveness of engagement initiatives. That involves soliciting input on proposed solutions, gathering additional insights, and addressing any lingering concerns.

Empowering employee engagement through effective surveys

Employee engagement is the cornerstone of a thriving organization. Companies can create a positive work environment by listening to and addressing employee feelings, which helps retain talented workers.

Employee engagement surveys serve as invaluable tools for gaining insights into employee perceptions, identifying areas for improvement, and driving positive change.

By following the steps in this blog, you can easily design, distribute, analyze, and act on employee survey data. Formaloo makes surveys easier with a user-friendly platform for creating, analyzing, and taking action based on collected data.

Formaloo’s comprehensive features empower you to:

  • Craft engaging and informative surveys that capture employee feedback effectively.
  • Distribute surveys seamlessly across various channels, ensuring maximum participation.
  • Analyze data effortlessly using intuitive data visualization tools.
  • Generate actionable reports that highlight areas for improvement and provide clear recommendations.
  • Communicate results transparently and effectively, empowering employees and driving positive change.

Empower your employees to have a voice, identify areas for improvement, and implement initiatives that enhance employee satisfaction and productivity.

Sign up with Formaloo today to increase satisfaction and achieve your goals with assurance! Follow us on our YouTube channel for more useful tips and tricks.

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How to create the best employee engagement survey