SurveySparrow vs Formaloo

The best SurveySparrow alternative

Tired of SurveySparrow limitations? Discover the superior alternative that empowers you to create stunning, engaging surveys that drive actionable insights.

Trusted by amazing teams at

SurveySparrow vs Formaloo

Boost team productivity with Formaloo toolkits

Create custom applications, automate workflows, and centralize information to achieve your goals faster. Experience the flexibility and efficiency of a platform built to adapt to your unique needs.

Features

SurveySparrow

Formaloo

Paid plan starting from

$20

$19

AI-powered Surveys & Analytics

✕

✓

Monthly form submissions on the free plan

100

Unlimited

Unlimited forms

✓

✓

Free version

✓

✓

Advanced logic

✕

✓

File uploads

✓

✓

Webhooks and APIs

✓

✓

One question at a time

✓

✓

All questions on a single page

✓

✓

100% White-labeling & Brand Customization

✕

✓

Self-hosted (on-premise) options

✕

✓

PDF builder

✕

✓

Dashboard Builder

✕

✓

Central Database & CRM

✕

✓

Custom emails

✕

✓

E-signature

✕

✓

Custom SMTP

✕

✓

Access management & collaboration

✕

✓

Relational database management

✕

✓

Portal builder with login & sign-up

✕

✓

Data visualization blocks

✕

✓

Custom AI builder

✕

✓

Partial submission

✓

✓

Answer piping

✓

✓

Live support

✕

✓

See why Formaloo is the next generation survey builder

Experience unparalleled flexibility, powerful features, and stunning designs. Learn why we're leading the next generation of data collection.

Logic

Advanced logic

Create highly interactive surveys that adapt to every respondent. Set up complex rules, dynamic calculations, and personalized question flows to capture only the most relevant information. From simple skips to intricate scoring systems, Formaloo empowers you to build intelligent surveys that deliver actionable insights.

Advanced logic

White-label

100% white-label solution

Seamlessly integrate forms and apps into your platform without any trace of our branding. Enjoy full control over the user experience, from custom domains and email templates to removing all Formaloo references. Build trust and loyalty with a truly branded solution.

100% white-label solution

Dashboards

Custom dashboards

Gain deep insights into your data through stunning, interactive visualizations. Customize dashboards to match your specific needs, track key metrics, and identify trends at a glance. From simple charts to complex data visualizations, Formaloo empowers you to make data-driven decisions with ease.

Custom dashboards
Advanced logic
100% white-label solution
Custom dashboards
Why Formaloo

Everything you need

Formaloo makes building professional forms and apps easy, fast and fun while delivering best-in-class performance - without breaking the bank.

Advanced AI builder

Leverage AI to automate tasks, analyze data, and create smarter forms. From intelligent suggestions to predictive insights, make data-driven decisions effortlessly.

PDF Builder

Create your custom PDF. Send professional contracts, proposals, and quotes directly from Formaloo.

Formaloo is a leader in 10 different software categories

Trusted by more than 20,000 businesses in 30+ countries

Award badgeAward badgeAward badgeHigh Performer Enterprise badge, Big Data Integration PlatformsUsers Love Us badgeMomentum Leader badgeHigh Performer 2025 badgeHigh Performer Mid-Market Americas badge, Email TrackingMost Implementable badgeHigh Performer Asia Pacific badge, Conversational SupportEasiest To Use badgeBest Est. ROI 2025 badgeBest Support badge

Formaloo is loved by fortune 500 companies, and many more.

+1,000,000

Daily active forms and apps in 100+ countries

4.7/5

Average rating from +1,000 customer reviews

19 hours/week

Average saved time for every team per week

“Perfect & easiest solution to create custom CRM. Formaloo provides many templates to get started with various use cases. The customer support is excellent. They respond right away and answer all your questions. They even send you video responses to show you how to fix whatever issue you are having and even offer different solutions.”

Munib Alahmadi
Javalogix, Data Analyst

“There are many many things that can be done with Formaloo. I like the idea of not be limited to something in specific. It helps me to make developments with no code.”

Felix Rios
Surfaces, Purchasing Lead

“Formaloo is a super flexible survey/app building tool that allows the easy creation of apps. In fact, what I like most are the templates - they really showed me new ways of how to make use of type of software!”

Dominik Froehlich
University of Vienna, Senior Lecturer

“What I like the most about Formaloo is that you can make custom forms. Formaloo is great for making forms and surveys and managing the collected data.”

Domingo Puerto Gomez
Fercave Advisors, Marketing & advertising

“Ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other systems.”

Erik Wolf
Founder of the Culinary Travel Trade Industry

“Formaloo is a great form & survey builder for agencies as each client can be given permissions/access for each individual form. Also, each form can have it's own CNAME! No other form builder that I know of has this feature. Not only that, but they have all the features I would expect from a form builder.”

Calvin Sue
Himalive, Researcher

“Just what I was looking for! I love Formaloo because it is Simple and easy to use. I use it to survey my clients, to better understand them.”

Jerry J O Brien
Sonra, VP of Strategic Alliances

“Easy to use form builder and survey maker. Formaloo is easy to use, customer support is responsive, and it has lots of templates. It's easy to integrate Formaloo forms and surveys on the website.”

Elma Pena
The Nontech Techie, Co-founder

“Formaloo is versatile in the ways it can be used. From a simple contact form all the way to an app with multiple results that interacts with other software in your business. It's easy to use and has a very quick way to get your forms and apps built. Many of the apps I created took under a day to build.”

Maarten van Rijn
Simply Enak, Partner & Digital Marketing Expert

“It's easy to create forms that look attractive and increases response rate. The reporting dashboard is a great plus to keep track of responses. Formaloo helps me to create forms that are easy to complete, and more importantly visually appealing to increase response.”

Alex Wong C.
JLL, Regional Business Manager

“Simplicity and the general UI/UX that this website offers for surveys. Much more attractive and more patronizable than G products. Formaloo provides better and more personalized surveys for our clients”

Eni Lea H.
Bolt Director of Marketing

“Formaloo has a large library of form templates that makes it easy to get started with their platform. I've also used Formaloo to build out very complex assessment forms from scratch using advanced calculation logic and workflow. I'm really impressed with their continued development velocity.”

Nate H.
Bolt Director of Marketing
Templates

Templates: Your running start.

Choose app and form templates from our 200+ selection. Customize it to match your brand's look and feel - tweak everything from colors to question types.

Integrations

Integrate with your favorite tools or apps

Connect Formaloo to 5,000+ tools like Google, Slack, and more. Easily turn your forms into powerful workflows.

Google Sheets

Outlook

Slack

Zapier

HubSpot

Salesforce

Stripe

Airtable

Dropbox

Monday

Notion

Google Calendar

Mailchimp

Make

Asana

Jira

Google Drive

Active Campaign

Calendly

Intercom

Choose how to get started

Self-serve

Build on your own

Free forever. No credit card required.

✓ AI-powered form builder

✓ Automated workflows

✓ E-signatures & Documents

✓ Client & team portals

✓ Dashboards & analytics

✓ Start fast with templates

Concierge service

Get extra support

In a focused discovery session, we’ll map the current process, identify where AI and Formaloo OI can create measurable value, and outline a practical path to production.

✓ Agent-first platform with a forward-deployed team

✓ EU-hosted by default

✓ Data residency, private-cloud, and self-hosted deployment options

✓ Designed to support GDPR, HIPAA, and PCI DSS requirements