We’re providing powerful data-driven business solutions to businesses worldwide.

Our Mission

To make data and business intelligence understandable for everyone by providing actionable impactful insights and helping them focus on their potential growth using their data.

Formaloo Values

We strive to live by the “Formaloo Creed”

I will never stop learning. I believe in the power of self-learning and learning by doing. I believe what you learn is always greater than what you know.

I believe coding and creating products is an art and real artists ship. I believe perfect is the enemy of good. I believe a working product is the primary measure of progress. I will embrace thinking outside the box and I know there’s no such thing as a status quo. I believe the outcome matters more than the process, working hours, or being in the office.

I believe in the power of ideas. I will value simplicity, impact, and efficiency above all else. I will build our business sustainably through passionate and loyal customers. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no insurmountable problem.

I will make a dent in IT history by changing the way people work with data. I believe for a product to be impactful, it should be a platform for its users’ success. I am more motivated by impact than money. I will communicate as much as possible because it’s the oxygen of a distributed company.

I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I won’t just work on things that are assigned to me. I won’t put off until tomorrow what I can do today. I believe people’s skills and creativity always matter more than their certifications. I will contribute and give back to communities, more than I took from them.

We share the same passion with companies like WordPress & Gitlab by sharing our values as our creed, check out Matt’s post “Why Your Company Should Have A Creed."

“We don’t make products to make money, we make money to make better products.”

Let's talk numbers


Forms & apps created


Customers analyzed


Year founded


Employees engaged

Our backers

Our offices

Toronto, Canada
10 Dundas St, Toronto, ON M5B 2G9, Canada
Tallinn, Estonia
Mäealuse 2-4-3rd floor, 12618 Tallinn, Estonia
London, UK
Opening in Spring 2024!

Our team

We’re dedicated to building a diverse team — in all senses of the word. And in the spirit of our behavior of radical candor: we’re not there yet. But here’s how we’re doing so far.

Teams love working with Formaloo.

Find out why 25,000+ businesses from more than 30 countries trust Formaloo to bring their team, tools, and data together in one place.

We'd love to get to know you.

We're looking for amazing people to join us. If our creed is what you believe in your everyday life, join us today!
See all open positions