Over the past 7 years, we've been dedicated to providing powerful data-driven business solutions to enterprises worldwide. We noticed a common problem they all faced - the underutilization of their data. This inspired us to create Formaloo, a customer engagement platform powered by data.

Our mission has been clear from the start: to help businesses grow. Whether big or small, enterprises generate valuable data online, but many lack the resources and know-how to leverage it effectively.

Formaloo bridges this gap by offering a customer engagement platform. Our goal is to empower businesses of all sizes to harness the full potential of their data and provide exceptional customer experiences.


Why we started Formaloo in the first place?

Formaloo values

Our Mission & Vision

To ensure the true vision and the mission of Formaloo, we here agree to basic principles for how we would work as a team and how to grow together. This is in one word, Formaloo’s culture.

Our vision is as follows:

“Empower people and businesses with knowledge-driven growth.”

Our vision is as follows:

“To make data and business intelligence understandable for everyone by giving actionable impactful insight and helping them focus on their potential growth using their data.”

Formaloo values

Formaloo Values

We strive to live by the “Formaloo Creed”:

I will never stop learning. I believe in the power of self-learning and learning by doing. I believe what you learn is always greater than what you know.

I believe coding and creating products is an art and real artists ship. I believe perfect is the enemy of good. I believe a working product is the primary measure of progress. I will embrace thinking outside the box and I know there’s no such thing as a status quo. I believe the outcome matters more than the process, working hours, or being in the office.

I believe in the power of ideas. I will value simplicity, impact, and efficiency above all else. I will build our business sustainably through passionate and loyal customers. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no insurmountable problem.

I will make a dent in IT history by changing the way people work with data. I believe for a product to be impactful, it should be a platform for its users’ success. I am more motivated by impact than money. I will communicate as much as possible because it’s the oxygen of a distributed company.

I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I won’t just work on things that are assigned to me. I won’t put off until tomorrow what I can do today. I believe people’s skills and creativity always matter more than their certifications. I will contribute and give back to communities, more than I took from them.

We share the same passion with companies like WordPress & Gitlab by sharing our values as our creed, check out Matt’s post “Why Your Company Should Have A Creed.”

“We don’t make products to make money, we make money to make better products.”


Be a part of Formaloo

We are looking for amazing people for our teams. If you have the spirit of teamwork and you like learning new skills every day, join us today.