Over the past 5 years, we were dedicated to providing powerful data-driven business solutions to thousands of big enterprises & SMEs all over the world. We saw a very common problem that all of them shared in their business, and that’s how Formaloo started.

We had one goal in mind: To help businesses grow. Most of these businesses and enterprises, big or small, generate a lot of data, from their online shops to their websites and even social media pages. The data can show them who their customers are, what they do, and what they “need”. The data that they rarely use.

While the bigger enterprises use data experts and data analysts to gather and analyze their data, most of the SMBs and SMEs don’t know the true value of their data or don’t have the necessary tools or resources to gather and analyze them. No matter how SMEs & SMBs try and improve their business, today, the big enterprises who use their data to improve their business will leap forward and make it much harder for their competitors to compete with them. Every day, the gap is getting much broader, making it relatively unlikely for smaller players to challenge the big players. This gap is costing the SMEs and SMBs their opportunity to grow and is preventing them from providing better services to a greater number of customers.

After helping many businesses, small to big, to gather and use their data, we were able to create Formaloo. A customer data platform that helps the businesses gather all their customer data from each and every platform they use, and automatically analyses the data to give them understandable and actionable insight into their business and customers. Our goal is to help all businesses use their data to a great extent and provide better experiences to their customers.

Why we started Formaloo in the first place?

& Vision

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To ensure the true vision and the mission of Formaloo, we here agree to basic principles for how we would work as a team and how to grow together. This is in one word, Formaloo’s culture.

Our vision is as follows:

“Empower people and businesses with knowledge-driven growth.”

Our vision is as follows:

“To make data and business intelligence understandable for everyone by giving actionable impactful insight and helping them focus on their potential growth using their data.”


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We strive to live by the “Formaloo Creed”:

I will never stop learning. I believe in the power of self-learning and learning by doing. I believe what you learn is always greater than what you know.

I believe coding and creating products is an art and real artists ship. I believe perfect is the enemy of good. I believe a working product is the primary measure of progress. I will embrace thinking outside the box and I know there’s no such thing as a status quo. I believe the outcome matters more than the process, working hours, or being in the office.

I believe in the power of ideas. I will value simplicity, impact, and efficiency above all else. I will build our business sustainably through passionate and loyal customers. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no insurmountable problem.

I will make a dent in IT history by changing the way people work with data. I believe for a product to be impactful, it should be a platform for its users’ success. I am more motivated by impact than money. I will communicate as much as possible because it’s the oxygen of a distributed company.

I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I won’t just work on things that are assigned to me. I won’t put off until tomorrow what I can do today. I believe people’s skills and creativity always matter more than their certifications. I will contribute and give back to communities, more than I took from them.

We share the same passion with companies like WordPress & Gitlab by sharing our values as our creed, check out Matt’s post “Why Your Company Should Have A Creed.”

“We don’t make products to make money, we make money to make better products.”


Be a part of Formaloo

We are looking for amazing people for our teams. If you have the spirit of teamwork and you like learning new skills every day, join us today.

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