How to build an event feedback form that generates analytics

Turn event feedback into data-driven insights

In this guide, you’ll build an event feedback form that automatically collects ratings, calculates satisfaction scores, and generates live analytics dashboards. Perfect for event organizers who want to understand attendee experience, measure ROI, and improve future events.
📘 Learn more: Create your first form, app, or portal in a flash

Step 1 — Create your event feedback form

Start from your workspace and click + New → Form. You can start from scratch or pick a Feedback or Event Survey template from the Template gallery.

Or use Magic Create, describe what you need:

“An event feedback form that calculates attendee satisfaction and visualizes results in charts.”

Why this matters: starting with a structured template ensures consistent questions and clean data for analytics.
📘 Learn more: How to create any form using Magic Create in Formaloo

Step 2 — Add attendee and event details

Include identification fields so you can analyze feedback by audience type:

• Full name (optional)
  
  
• Email (optional)
  
  
• Event name
  
  
• Session attended
  
  
• Ticket type (General, VIP, Speaker, Sponsor)
  
  
• Date of attendance
  
  

💡 Tip: For recurring events, use a dropdown field for “Event name” to keep reporting organized.
📘 Learn more: Form editor and field types

Step 3 — Add rating and feedback questions

Include both quantitative and qualitative questions:

• How satisfied were you with the event overall? (1–5 rating)
  
  
• Rate the speakers / sessions (1–5 rating)
  
  
• How likely are you to attend again? (1–10 NPS scale)
  
  
• What did you enjoy most? (long text)
  
  
• What could be improved? (long text)
  
  

💡 Pro tip: keep the survey under 6 questions to boost completion rates.
📘 Learn more: How to customize text field and long text field

Step 4 — Calculate satisfaction and NPS scores

Add variable fields to calculate averages or custom satisfaction metrics.

Example setup:

@overall = @overall_rating  

@speakers = @speakers_rating  

@average_score = (@overall + @speakers) / 2  

@nps_score = @nps_rating - 6

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Then display the result dynamically:

“Your satisfaction rating: @average_score / 5. Thanks for your feedback!”
📘 Learn more: How to add and calculate scores using variable fields

Step 5 — Add conditional logic for custom feedback

Go to Settings → Advanced logic to show or hide questions based on ratings:

• If average_score ≤ 3 → Show “What could we do better?”
  
  
• If average_score ≥ 4 → Show “Would you recommend us to a friend?”
  
  
• If Ticket type = VIP → Ask about premium experience specifically.
  
  

📘 Learn more: How to add advanced logic to your form

Step 6 — Automate thank-you emails and internal alerts

Set up automated notifications in Settings → Advanced logic or Notify tab:

• To attendee: send a thank-you email with next event links or early-bird discount.
  
  
• To organizers: send a summary with event name, average score, and top comment.
  
  
• To marketing team: alert when a score ≥ 9 (potential testimonials).
  
  

Personalize using field IDs like @event_name, @average_score, and @nps_rating.
📘 Learn more: How to create and send custom email templates

Step 7 — Generate automatic event reports

Add a custom PDF template that summarizes each event’s performance:

• Event details
  
  
• Average satisfaction score
  
  
• NPS result
  
  
• Top 3 comments or highlights
  
  

Send the PDF automatically to your team after each event.
📘 Learn more: How to generate custom PDFs using templates

Step 8 — Visualize live analytics

Go to your Results → Responses tab to see real-time insights:

• Charts: satisfaction by event or ticket type
  
  
• Table view: all feedback with filters for department or rating
  
  
• Kanban view: track follow-ups by sentiment (Positive / Neutral / Negative)
  
  

📘 Learn more: How to showcase charts based on form responses

Step 9 — Build an event insights portal

From your workspace, create a Portal to create an Event Analytics Portal for your team.
Add pages like:

• All feedback responses
  
  
• Session-level insights
  
  
• Satisfaction charts per event
  
  
• Top-rated speakers or sessions
  
  

Set visibility so each team (HR, Marketing, Event Ops) sees relevant data only.
📘 Learn more: How to create a portal and manage users’ access

Step 10 — Use AI to extract insights

Enable AI Analyze to automatically summarize results and key patterns:

• “Top-rated session this month.”
  
  
• “Average satisfaction score by ticket type.”
  
  
• “Common improvement suggestions.”
  
  

📘 Learn more: Uncover insights and trends in your data with AI Analyze

Pro tips

• Use conditional redirects to send satisfied attendees to your review page.
  
  
• Embed charts directly in a public Event Results Page for transparency.
  📘 Learn more: How to set up multiple ending pages with redirect logic
  
  

Example scenario

After a company summit, 300 attendees fill out your event feedback form. The form calculates satisfaction averages, sends the organizing team a summary PDF, and updates your dashboard with real-time scores. AI Analyze identifies “speaker engagement” as the top highlight and “venue Wi-Fi” as the main issue, insights that guide improvements for the next event.
📘 Learn more: Build personalized and time-saving flows with logic, automations, and AI

FAQ

1. Can I make results anonymous?
   Yes, simply remove name and email fields or make them optional.
2. Can I track event satisfaction over time?
   Absolutely, group results by event name and use charts to track trends.
3. Can I publish the analytics dashboard for sponsors or stakeholders?
   Yes, embed charts or create a shared portal view with restricted access.
   📘 Learn more: How to share your form or app with your team or audience

Your event feedback system is live, collect, analyze, and improve

You’ve built an interactive feedback form that transforms attendee responses into live insights. Keep refining your logic and dashboards to deliver smarter events every time.
📘 Learn more: How to personalize ending pages and email notifications with AI

Last updated October 2025

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