Less is more! How to benefit from your customers’ data

The main problem nowadays is that the amount of data we gain or that is created – and that’s the same in every sector – is enormously huge. The customer data you have collected in your business should provide you with some knowledge that helps you to make better decisions.

The new data often replaces the old data or makes older data invalid. Therefore all new links and analytics have to be created continuously to keep up with the changes and insights we gain from new data. Every day we have to re-think our decisions to make valid decisions. 

For small and medium businesses – what might be the data that we create and collect that much? Data from the website and our social media channel’s visitors’ usage, data from e-commerce platforms, chatbots, sales systems, banks, etc. All these data are important and useful and could make an impact for the customers’ benefit, better product development, and marketing decisions. So in an ideal world, one should take a careful look at all the data, analyze it, make it work altogether, and make bullet-proof data-based conclusions based on information gained from the market. So how to start with such analysis and how to keep it going day by day?

It’s impossible to follow all the data and be an expert on what it tells us unless you are 24/7 on it. Owners and decision-makers for SMEs rarely have the luxury to dig that deep into data. The more customers your company has, the more data you collect and the more incapable you are of fighting the piles of data. If that overload of data happens, one might easily get frustrated, unmotivated, and leave the data where it is, waiting for the better days to come, for someone who might unlock the potential in these lists, charts, or statistical percentages.

So how can you understand your customers’ data?

The overload of data is a very common problem for SMEs. More data doesn’t help the owner of the company to make better decisions unless the data is translated into a smaller amount of links between different subjects. How to create the links or how translate the data for the company owner’s sake? We have the solutions like Google Analytics, Woocommerce and WordPress. We can link them to each other, and we can even add a direct mailing system to it – for the most automated and easy-processed outcome. However, there’s still missing the link to the critical issue of analytics that connects all the systems to one customer and makes all the customer journeys work as one finetuned system. 

The better the ”data translator” you have, the better results you can get. The data translators as such are called Customer Data Platforms. They offer links between CRM and work for the benefit of the customer (and via that for the benefit of your company as well). Formaloo no-code platform provides you with easy-to-use tools to translate your data into impactful actions and marketing campaigns.

It takes amounts of data and analyses it to offer the e-commerce customers the custom-made e-commerce experience that they need and via that grows customer satisfaction. Customers’ satisfaction is before the brand or the service and one should keep that in mind while choosing business data solutions. Best data services will take the amounts of data and turn them into logical flows that – while still containing all the data first provided – create a simple and convenient overview of the conclusions and helps to perform accordingly.

To conclude, the better the data service, the fewer data you need to work on by yourself, and the less time you lose digging deep into data (and possibly making mistakes due to making wrong conclusions based on the amount of data on just can’t handle), while gaining all the results for the customer satisfaction. As said first – less is more! Less trouble, less time overconsumption, fewer wrong decisions – it’s all for more! Try the Formaloo no-code platform today for free and enjoy the comfort of understanding your customers’ data!

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