Best practices to create a conversational Chatbot

If you’re here, chances are you’re gearing up to implement a chatbot and wondering which platform best fits your needs.


If you’re here, chances are you’re gearing up to implement a chatbot and wondering which platform best fits your needs.

In this guide, you read the tips and tricks to help you build high-performing chatbots on your website. It highlights common questions and best practices ensuring you’re on the right track.

With this guide, you could create an effective chatbot strategy and provide faster and improved online customer experiences.

What is a Chatbot?

Chatbots are mainly a solution to improve user experiences by providing quick and personalized support.

You can use them for client contacts, like doing transactions, answering common questions, and suggesting things based on user preferences.

Chatbots provide scalable and affordable options for engaging customers and enhancing service delivery.

They have become increasingly popular across many industries, including e-commerce, banking, healthcare, and customer support.

You can create a chatbot form on your website to generate leads, get feedback or answer questions.

Why are Chatbots a game-changer for your business?

Customers no longer desire to take in polished advertising claims passively. They are eager to participate and experience what your brand stands for.

Additionally, they seek an emotional bond that would confirm the “validity” of their decision.

Chatbots can also gather customer information, recommend products or services, and guide customers through purchasing.

In addition to answering basic questions, adding logic to your chatbot can assist in generating leads. You can then send these leads to a salesperson for closing deals.

Let’s check out what are the best practices to keep in mind while designing your chatbot.

Top 10 questions every Chatbot should include

Here are the top 10 questions that every virtual assistant should include.

  • “How can I help you today?” This is the perfect starting point for your chatbot. It will help your users express their needs. You can also provide the reader with a few options to select from.
  • “What is your name?” Personalization is key. You can address users by their first name using answer piping.
  • “What is your email address?” Collecting users’ email addresses helps you follow up with them after the conversation. You can send them relevant information or add them to your mailing list.
  • “Where are you located?” Knowing the user’s location helps personalize responses. You can offer relevant product recommendations based on their nearest store.
Create chatbot-style calculators
  • “Do you have any specific questions or concerns?” This question allows your users to ask about specific products, services, or issues they may have.
  • “Would you like to leave a review?” This question allows satisfied users to provide positive feedback. You can build credibility and attract more users to engage with your business.
  • “Can I assist you with anything else?” This ensures you address your users’ needs. It reflects your brand’s commitment to customer satisfaction.
  • “How would you rate your experience? “ Asking for a rating helps gather valuable insights. It identifies areas where your chatbot may need improvement.
  • “Would you like to receive updates and promotions from us?” This question helps grow your customer database. It allows users to opt-in for newsletters, special offers, or other marketing materials.
  • “Thank you for chatting with us! Have a great day!” Ending the conversation positively leaves a good impression of your brand.

Adding relevant questions gathers specific information and enables personalized responses.

Expert tips and tricks for a successful Chatbot

Here are our top tips on how to write your first script.

Keep your goals in mind!

Every line of your chatbot dialogue should align with the purpose and goals of your chatbot. Ensure that the script serves the intended user experience.

Establish clear context

Imagine writing for a specific person rather than a generic target audience. Leverage existing buyer personas to understand who you’re talking to and how they prefer to engage.

Maintain consistency

Define a unique personality for your chatbot and stick to it. Stay consistent in your speaking style and tone of voice to build trust and acquaintance.

Be concise

Users prefer short and digestible messages. Limit each message to three lines (60 to 90 characters) to avoid overwhelming users. Break up longer conversations into multiple responses for a natural flow.

Here is an example of a customer service chatbot that you can use and customize.

Create your own customer support Chatbot

Vary responses

Avoid providing identical answers to similar questions. Consider adding multiple answers to ensure a better user experience. Formaloo’s logic is a powerful solution to personalize your chatbot. Design the flow of your questions depending on the user’s previous answers.

End on a strong note

Capitalize on the user’s attention after the conversation by adding a personal touch. A simple “thank you”, or well wishes will leave a positive lasting impression.

Sound natural

Strive for a conversational tone that reflects your brand’s voice. However, it’s important to be transparent that the chatbot is not a real person.

Why Formaloo?

Once you design your basic chatbot script, it is time to start building. It might seem an overwhelming task if you have no coding experience. Luckily, Formaloo’s Chatbot builder allows you to create and customize your chatbot with no coding skills or experience.

Creating a chatbot that perfectly meets your needs is easy. And here’s the exciting part: Formaloo offers additional features that take your chatbot to the next level.

You can use conditional logic and calculations to deliver customized and dynamic responses. It ensures a personalized conversation for each user.

Add conditional logic to your chatbot

You get access to even more fascinating features with Formaloo. To make sure that your users get the information they need at the right time, you can create multiple success messages. Plus, with answer piping, your chatbot can remember previous user interactions and use them in future questions.

Mastering Chatbot success

In conclusion, developing a successful chatbot requires a smart and thoughtful approach. By implementing the best practices outlined in this article, you can improve customer engagement and position your chatbot for success.

Always describe your goals and objectives clearly, understand your target audience, and create a conversational flow that is user-friendly.

Don’t miss out on the opportunity to deliver exceptional experiences and drive business growth. Start now and improve the way you interact with your audience.

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Best practices to create a conversational Chatbot