Everything you need to know about Yes or No questions in surveys

Creating the right surveys isn’t easy. You’ve got your target audience in mind, a clear goal for your research, and a million questions swirling in your head. But how do you translate those swirling thoughts into questions that actually get you the information you need? This article will help you make the most out of your research with the most fundamental building blocks of surveys: the yes or no questions.


Role of Yes-or-No questions in surveys

Yes or no questions, also known as dichotomous questions, are a type of survey questions where respondents are asked to choose between two possible responses: yes or no.

Now, you might be thinking, “Isn’t that a bit limiting?” Well, yes and no (pun intended!).

While they may not capture the nuances of an open-ended question, they’re quick and easy for both you, the survey creator, and the survey taker.

Your respondents don’t need to spend hours contemplating their answers, and you get clean, clear data without any guesswork. It’s a win-win.

Of course, yes or no questions aren’t perfect for every situation. But they’re your best bet for:

  • Gathering quick opinions, gauging initial reactions, or confirming basic facts
  • Screening and filtering respondents who meet specific criteria
  • Creating branching logic to allow respondents to skip irrelevant sections based on their yes/no answers

3 benefits of Yes-or-No questions

3 benefits of Yes-or-No questions

Yes/no questions come in handy when you’re looking for straightforward, black-and-white answers.

For example, you can use them to determine whether respondents have tried a product, visited a website, or agree with a statement.

There are several advantages to using a yes-no survey question format, especially when used strategically alongside other question types.

Easy to answer

Compared to questions that throw a bunch of answer choices at you, or worse, leave you open-ended with a blank space to fill, yes/no questions are as clear as crystal.

Yes or no questions reduce the cognitive load on respondents. The survey takers don’t need to spend a lot of mental energy formulating an answer. Just a simple click does the trick!

The straightforwardness of yes or no questions makes them universally accessible.

Everyone, including individuals of varying language proficiency or reading comprehension levels, can easily grasp the options and provide a quick yes/no response.

Quick to analyze

Time is money, and ain’t nobody has time to sift through a mountain of open-ended responses. Since the answers are limited to “yes” or “no,” the analysis becomes significantly faster and simpler.

Instead of manually sifting through open-ended responses or interpreting various answer choices on a scale, you can easily quantify and analyze the data.

The ease of analysis allows you to focus on drawing insights from the results rather than getting bogged down in the intricacies of data analysis.

High Response Rate

Let’s be real – people are busy. Between work, family, and binge-watching the latest Netflix series, who has the time to sit down and fill out a lengthy survey?

Research shows that respondents are more likely to complete surveys with simple yes or no questions because they don’t have to rack their brains for elaborate answers.

Yes/no questions, by their simplicity, contribute to higher response rates.

They make surveys more user-friendly and engaging and reduce the time it takes to complete them. A high response rate ensures you gather valuable data from a wider audience.

Now that we are familiar with the benefits of yes/no survey questions, let’s explore some examples.

4 common Yes/No question examples

The Yes or No Questions format has a wide range of uses. Here are some common purposes they are used for:

Customer satisfaction

Some examples of questions with yes or no answers in customer satisfaction surveys include:

1. “Did our product/service meet your expectations?”

This question helps gauge whether your customers are satisfied with what you’re offering. It’s like checking if the meal you ordered matches the picture on the menu!

2. “Would you recommend our product/service to others?”

Word-of-mouth is a powerful thing. Asking this question not only assesses satisfaction but also hints at potential referrals.

3. “Did you find our customer service team helpful and responsive?”

Good customer service can make or break a business. Ask this yes-no question to evaluate your support team’s performance.

4. “Did our product/service solve the problem you were facing?

Your customers come to you with a problem, and you should be able to come up with the solution. This question helps you understand if you’re truly meeting their needs.

Employee feedback

Here are some dichotomous question examples to use in an employee feedback survey.

1. Do you feel valued and appreciated by your colleagues and supervisors?

Feeling the support from your work family is essential for a happy workplace. The question dives straight into whether employees feel like they’re part of a supportive team. After all, who doesn’t want a pat on the back now and then?

2. Have you received enough recognition for your hard work and achievements?

Everyone deserves credit for a job well done! This employee feedback question helps assess whether employees feel like their efforts are being noticed and celebrated.

3. Do you feel comfortable sharing your ideas and opinions with your team?

This yes-no survey question will help you analyze whether employees feel empowered to speak up and contribute to the collective brainstorm.

4. Have you received sufficient training and resources to perform your job effectively?

This question checks whether the training wheels in your company are on or if there’s room for improvement.

5. Do you feel motivated to give your best effort at work?

Passion and drive are the secret sauce to productivity. This question gets to the heart of whether employees are feeling inspired to bring their A-game.

Product survey

In a product survey, where you may be dealing with a diverse audience with varying levels of familiarity with the product or the survey process itself, simplicity is key.

So, product surveys often feature questions where respondents can choose between “yes” or “no” answers, such as:

1. “Does this product offer the features you were most looking for?”

Such targeted yes/no questions help you understand if your features are hitting the mark.

2. “Did you encounter any difficulties setting up or using the product?”

This is an example of a probing question where you understand potential pain points and areas where your product could benefit from improvement.

3. “Would you recommend this product to a friend with similar needs?”

4. “Would you be interested in future updates or additional features?”

These forward-thinking questions can spark valuable insights into customer loyalty and potential future product directions.

Market research

Dichotomous questions play a pivotal role in identifying valuable insights about consumer behavior, preferences, and trends.

Here are some best yes or no questions to include in your market research surveys.

1. Do you currently use [product category] in your daily life?

This question helps you understand the current market penetration of a specific product category. It will help you take a peek into people’s everyday routines to see if your product fits right in.

2. Would you be interested in a product/service that addresses [problem]?

Identifying pain points is key to developing a successful product or service. Such yes or no questions gauge interest in potential solutions and guide your market research efforts.

3. Would you be willing to pay more for a product with feature X?

Features can make or break a product’s appeal. This yes or no question delves into whether customers are willing to pay a premium for specific enhancements.

4. Have you changed your purchasing habits in the past year due to [external factor]?

External factors like economic changes or technological advancements can influence consumer behavior, and it’s easy to understand how these factors impact your target market with dichotomous questions.

5. Are you open to trying new products/services from innovative companies?

Innovation is the name of the game in today’s fast-paced market. This question explores whether customers are adventurous enough to try something new.

Tips to use questions with Yes or No answers

So, you’re gearing up to create a survey, and you’ve got your no or yes questions all lined up. But are those questions as crisp and clear as they can be?

Here are some tips to make your yes or no questions bring clear responses.

  1. Use helping verbs: Hook your audience by starting your question with an auxiliary verb (like “do,” “does,” “is,” “are,” “has,” or “have”), which naturally sets the stage for a yes or no response.
  1. Avoid leading questions: Nobody likes feeling like they’re being led down a particular path. So, steer clear of questions that suggest a preferred answer.
  1. Keep it simple: The key to a good yes-or-no question is simplicity. Avoid turning your question into a tongue-twisting puzzle that leaves the other person scratching their head. Stick to short, clear sentences that get straight to the point.
  1. Balance is key: Variety is the spice of life, they say. Well, the same goes for survey questions. Mix it up with a blend of yes or no, multiple-choice, and open-ended questions.

Let Formaloo take it from here!

We hope you are now well-equipped to create yes or no questions that are clear, concise, and effective in gathering valuable data.

And if you’re looking for a platform that makes creating engaging surveys a breeze, check out Formaloo.

It’s packed with features to help you design, distribute, and analyze your surveys, all while keeping things user-friendly and, dare we say, even a little fun.

Sign up for free to start your journey with Formaloo. For more useful content, check our blog page and follow us on our YouTube channel.

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Everything you need to know about Yes or No questions in surveys