Survey question types: Examples and tips

The way you frame your survey questions will influence the responses you receive. The words you use can impact whether you get accurate and useful data or the opposite. Luckily, we have plenty of tips to make this process easier for you.


The way you frame your survey questions will influence the responses you receive. The words you use can impact whether you get accurate and useful data or the opposite. Luckily, we have plenty of tips to make this process easier for you.

Crafting effective survey questions is crucial for gathering the necessary data. Well-formulated survey questions aligned with objectives lead to reliable responses, crucial for achieving goals.

Knowing different survey question types and how they work is crucial, but making good survey questions isn’t hard.

In this article we explore various types of survey questions and provides tips on when and where to employ them.

What are the most common survey questions

Here are some frequently used survey question types and their applications for crafting an excellent survey. Additionally, were you aware that Formaloo offers 25 different survey question types? These range from widely used ones to those specifically designed for exploring intricate topics.

Multiple choice questions

Multiple choice questions (MCQs) are valuable in surveys for their efficiency and clarity. These survey champs are like the helpful guides that streamline the survey journey for both respondents and administrators. With their pre-set answer options, multiple choices questions bring clarity to the table, making data analysis a breeze.

Their adaptability shines, fitting seamlessly into surveys on everything from market trends to academic curiosities. To effectively use multiple-choice questions, follow these guidelines. First, make sure to have balanced options.

This means that each choice should have an equal chance of being correct. Second, avoid using difficult questions that may confuse or frustrate the respondents. Lastly, include an “Other” choice to account for unexpected or unique responses. It’s the key to making your survey experience as smooth and enjoyable as a stroll in the park!

Rating scales questions

Rating scales are like the sidekicks that help us understand feelings, opinions, and experiences in a snap. They come in various shapes and sizes, from stars to smiley faces or numbers. What makes them so cool?

Well, they make it super easy for you to share your thoughts – just pick the number or icon that matches how you feel! It’s like rating your favourite movie – quick and fun. Rating scales are awesome for getting a sense of what everyone thinks without diving too deep into the survey sea. So, next time you see those stars or smiling faces, know that they’re here to make sharing your thoughts a breeze!

Likert scales questions

Now, let’s turn our attention to Likert Scale questions – the reliable workhorses in survey design. These questions act as methodical tools, helping us delve into the intricacies of opinions and attitudes. Offering a range of responses, from “Strongly Disagree” to “Strongly Agree,” Likert Scales provide a nuanced understanding of sentiments.

Their structured format is particularly useful for surveys aimed at gauging preferences, satisfaction levels, and other nuanced insights. When you see these scaled statements, know that Likert Scale questions are being used to analyze different perspectives thoroughly.

(Discover the advantages of using Likert Scales)

Slider questions

Slider questions are like the smooth operators, allowing respondents to slide along a scale to express their opinions. It’s a dynamic way to capture sentiments, giving participants the freedom to pinpoint their responses with precision. Slider questions are particularly effective in adding a touch of interactivity to surveys, offering a modern twist to the traditional format.

Whether measuring satisfaction levels or gauging preferences, sliders bring a sense of fluidity to the survey experience. So, when you encounter these sliding scales, know that they’re here to make expressing opinions a seamless and visually engaging process!

Dropdown questions

Dropdown questions operate like organized file cabinets, neatly arranging answer options in a dropdown menu. Respondents can select their choice with a click, keeping the survey interface clean and uncluttered. Dropdown questions bring a sense of order and simplicity, making them ideal for surveys with a multitude of response options.

Whether sorting through various preferences or categorizing information, dropdown questions streamline the survey-taking process. When you see dropdown menus, think of them as helpful tools that make surveys easier and less complicated.

Open-ended questions

Unlike their structured counterparts, open-ended questions invite respondents to share their thoughts in their own words. It’s like giving them a blank canvas to express ideas and opinions freely. Open-ended questions are particularly valuable when you seek detailed insights, narratives, or diverse perspectives.

Consider using them in scenarios where you want to uncover nuanced feedback, explore personal experiences, or gather qualitative data. For instance, in customer feedback surveys, employee evaluations, or when researching complex topics. Remember, while open-ended questions provide rich data, they require careful analysis due to their unstructured nature.

Yes/No Questions

Yes/NO inquiries seek binary responses, either in the affirmative or negative. They serve as efficient tools for obtaining unambiguous answers and are particularly suitable for situations demanding clear-cut responses. Employ yes/no questions judiciously in instances requiring straightforward confirmation, data verification, or expedient polling.

Applications may include customer satisfaction assessments, brief feedback requests, or initial screening procedures to ascertain eligibility criteria. Yes/no questions are quick. However, it is important to be careful when using them in surveys. Surveys aim to gather detailed and thorough information.

Matrix questions

Matrix questions present a grid-like structure, allowing respondents to provide a range of responses across multiple related statements or criteria. This organized format is particularly beneficial when seeking comprehensive feedback on various aspects of a single topic.

Use matrix questions to gather detailed info about connected factors like product features, service quality, or user experience. Their versatility shines when exploring diverse dimensions within a unified theme.

However, be mindful not to overwhelm respondents with an excessive number of matrix elements, as simplicity enhances survey engagement. Employ matrix questions strategically, appreciating their capacity to capture nuanced feedback across a spectrum of considerations.

Demographic questions

Demographic questions seek information about respondents’ characteristics, providing crucial context for interpreting survey data. These inquiries typically cover aspects such as age, gender, education, income, and more.

Use demographic questions in your survey to gather information and analyze responses based on specific characteristics. These questions are essential for understanding the diverse perspectives of your audience and tailoring your analysis accordingly.

Use demographic questions towards the beginning of your survey to set the stage without delving into overly sensitive or intrusive details. Striking a balance between obtaining valuable information and respecting respondent privacy is key to crafting effective demographic questions.

Image choice questions

Image questions in surveys use pictures instead of words, making the survey more fun and engaging than regular text questions. It’s like turning your survey into a visual journey.

Image choice questions are effective for assessing preferences, opinions, or reactions to visuals. They are particularly useful in product design, advertising, or branding research. Ensure that the images you select are clear, relevant, and unbiased to obtain accurate insights.

When crafting your survey, strategically deploy image choice questions to harness the power of visuals in capturing respondent perspectives. Remember, a well-chosen image can convey a wealth of information and enhance the overall survey engagement.

Image choice questions

How to write a great survey questions

Here’s a straightforward tip for creating awesome survey questions: Keep it simple and clear!

Use language that everyone can understand, avoiding any confusing jargon. Imagine explaining your question to someone who doesn’t know much about the survey topic – if it still makes sense, you’re on the right track.

Also, think about the person answering the question. Aim for questions that are short and sweet but cover all the important stuff. When your questions are easy to understand, it makes the survey more enjoyable and ensures accurate and reliable data collection. So, simplicity is the key to unlocking valuable insights.

The last tip emphasizes choosing the right survey platform. Choose one with a friendly design and features that make taking the survey easy. Formaloo offers both visually appealing and user-friendly ensures a positive experience for respondents, encouraging more participation and reliable data.

Therefore, select a platform that aligns with your preferences and creates a welcoming environment for respondents. For your next survey, consider choosing Formaloo to ensure perfection in your survey experience.

Sign up with Formaloo today to boost your team development strategy and create surveys that solve problems! Follow us on our YouTube channel for more useful tips and tricks.

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Survey question types: Examples and tips