How to create a product recommendation quiz to boost conversions

Turn product discovery into a personalized experience

In this guide, you’ll build a product recommendation quiz that feels fun and smart, helping users find the perfect match while boosting conversions. You’ll set up dynamic logic, personalized results, and shareable pages that automatically show each user’s ideal product or bundle.
📘 Learn more: Create your first form, app, or portal in a flash

Step 1 — Create your quiz form

Start from your workspace and click + New → Form. You can start from scratch or choose the Product Recommendation Quiz or Personality Quiz template from the Template gallery.

Or use Magic Create, describe what you want (e.g., “A quiz that recommends the best skincare product based on skin type and preferences”).

Why this matters: the quiz format engages visitors and increases time on site, a key factor in conversion.
📘 Learn more: How to create a form

Step 2 — Add your quiz questions

Think of your questions as steps in a conversation, short, visual, and relevant.

Example structure:

• What’s your skin type? (single choice: dry, oily, combination, sensitive)
  
  
• What’s your main goal? (multi-choice: hydrate, brighten, anti-aging)
  
  
• How often do you use skincare products? (single choice)
  
  
• Do you prefer fragrance-free options? (yes/no)
  
  

💡 Tip: Add product visuals to make the quiz feel more immersive.
📘 Learn more: Form editor and field types

Step 3 — Assign scores or categories behind the scenes

Use variable fields to calculate which product fits best.
For example:

• If skin type = Dry → add 10 points to Product A variable
  
  
• If goal = Brighten → add 10 points to Product B variable
  
  

At the end, the product with the highest score determines the result shown to the user.

Why this matters: it turns subjective choices into measurable outcomes, perfect for tailored recommendations.
📘 Learn more: How to add and calculate scores using variable fields

Step 4 — Add conditional logic for personalized results

Open Settings → Advanced logic and create branching rules:

• If @ProductA_score > @ProductB_score → Show Product A ending page
  
  
• If @ProductB_score ≥ 20 → Show “Brightening bundle” recommendation
  
  
• If @SkinType = Oily AND @Goal = Hydrate → Recommend Product C
  
  

💡 Pro tip: keep logic simple, focus on clarity, not complexity.
📘 Learn more: How to show or hide multiple fields based on previous answers

Step 5 — Create dynamic ending pages with results

Add multiple ending pages, each showcasing a recommended product or set:

• Include the product name, photo, short benefit statement, and a “Shop now” button linking to your store.
  
  
• Optionally, add a discount code or signup offer to boost conversions.
  
  
• Use answer piping to display the user’s selections (e.g., “Because you said your skin is dry, we recommend…”).
  
  

📘 Learn more: How to set up multiple ending pages with redirect logic

Step 6 — Personalize your result pages with AI

For an extra touch, use AI Smart Content to generate unique descriptions for each product recommendation.
You can include variables like @skin_type and @goal so AI writes personalized suggestions (e.g., “Since you have dry skin and want to hydrate, this serum is your perfect match”).

📘 Learn more: Create dynamic ending pages with AI Smart Content

Step 7 — Automate follow-up emails and offers

Go to Settings → Notify and set up follow-up emails:

• Send a thank-you email with their result summary.
  
  
• Include a personalized product link or discount code.
  
  
• Use conditional emails to change the content based on the recommended product.
  
  

💡 Tip: Attach a PDF copy of the recommendation for the customer to save or share.
📘 Learn more: How to create and send custom email templates

Step 8 — Track responses and conversions

Open Results → Responses to review submissions and analyze quiz data.

• Use charts to track which products are most recommended.
  
  
• Filter by age, gender, or preferences to segment customer groups.
  
  
• Export responses to Sheets or your CRM to build remarketing lists.
  
  

📘 Learn more: How to showcase charts based on form responses

Step 9 — Embed or share your quiz

Once ready, publish it on your website, landing page, or link in bio.

• Embed the quiz directly with responsive design.
  
  
• Customize branding under Settings → Design.
  
  
• Add meta image and SEO details for social shares.
  
  

📘 Learn more: How to add SEO metadata to your form with a custom domain

Pro tips

• Combine your quiz with promo codes for upselling the recommended product.
  
  
• Add AI Analyze to identify which answers correlate with higher conversions.
  📘 Learn more: Uncover insights and trends in your data with AI Analyze
  
  

Example scenario

A visitor takes your Find Your Perfect Coffee Blend quiz. They answer five questions. Based on logic and scores, they’re shown “The Explorer Blend” ending page with tasting notes and a 10% coupon. Formaloo automatically emails them the result, and your dashboard shows which blend is most chosen this week.
📘 Learn more: How to create a personality quiz with tailored ending pages

FAQ

1. Can I add images and videos to my quiz?
   Yes, Embed or upload visuals for each question to make it interactive and branded.
   📘 Learn more: Design the look of your form
2. Can I recommend multiple products instead of one?
   Absolutely. Use logic to display bundles or multi-product ending pages.

Your recommendation quiz is live. now let it sell for you

You’ve just built a fully personalized product quiz that collects insights, recommends products, and drives conversions on autopilot. Keep refining your questions and logic to make each user’s journey feel like it was made just for them.
📘 Learn more: Build personalized and time-saving flows with logic, automations, and AI

Last updated October 2025