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Generate, qualify & enrich leads in the same place.

Turn every website visitor into a verified, enriched, and qualified lead. With Formaloo, you get AI-powered lead enrichment, real-time validation, and custom CRMs — all in one no-code platform.

The brands love Formaloo forms

Formaloo is trusted by Fortune 500 companies, and thousands of growing businesses worldwide.

Customer story · Happiness Dojo

“From a simple contact form all the way to an app with multiple results that interacts with other software in your business.”

Maarten van Rijn
CEO and Founder, Happiness Dojo

Rated 4.8/5 on G2, Capterra, GetApp

1,000+ verified teams use Formaloo to automate workflows, collect better data, and deliver faster results.

G2, Capterra and GetApp ratings

Stop missing leads. Build forms that convert.

Create beautiful, high-converting forms in minutes. Capture qualified, verified, and now AI-enriched leads who are ready to buy, not just email addresses. Personalize every interaction and grow your revenue faster, at a lower cost.

Lead capture

Build lead capture forms that connect to your CRM

Create engaging forms, surveys, calculators, and lead magnets that drive conversions. Fully white-label everything, embed anywhere, and pipe enriched data directly into your CRM or workflows.

Build lead capture forms that connect to your CRM

Lead scoring

Prioritize high-value prospects

Use Formaloo’s automated lead scoring and enriched attributes to identify your hottest prospects instantly. Segment and route leads based on engagement, demographics, company size, industry, revenue, and actions inside the form. Spend time only on leads that convert.

Prioritize high-value prospects

Qualification

Convert website visitors into qualified leads

Stop wasting time on fake emails and low-quality prospects. Use advanced field types, real-time email verification, enrichment signals and logic-based qualification. Boost conversion rates and maximize ROI.

Convert website visitors into qualified leads

Automation

Follow up with automated email notifications

Build custom CRMs and automated sales funnels without coding. Trigger follow-ups, reminders, and targeted emails based on lead score, enriched attributes, or behavior. Nurture every lead, automatically.

Follow up with automated email notifications
Build lead capture forms that connect to your CRM
Prioritize high-value prospects
Convert website visitors into qualified leads
Follow up with automated email notifications
Features

Turn website visitors into leads

Create seamless, personalized form experiences that drive conversions and grow your sales pipeline consistently.

Drag-and-drop builder

Build stunning, high-converting lead magnets in minutes using 30+ field types and full visual customization.

Real-time notifications

Get instant alerts for every submission so your team can respond faster and close more deals.

Partial submission

Recover lost leads with automatic partial submissions — follow up with visitors who started but didn’t finish.

Conditional logic

Ask only the right questions. Personalize every step of the form to get richer data and higher-quality leads.

100% white labeled

Embed fully branded forms on your website with custom domains, branding, colors, layouts, and custom SMTP.

Custom CRMs

Build your own no-code CRM with pipelines, dashboards, conditional emails, automations, and charts tracking every stage of your sales funnel.

Templates

Customizable templates for all your lead generation strategies

Save time with ready-made templates designed to capture attention, qualify prospects, and convert faster; whether you’re collecting emails, selling services, or automating sales workflows.

Integrations

Integrate with your favorite tools or apps

Connect Formaloo to 5,000+ tools like Google, Slack, and more. Easily turn your forms into powerful workflows.

Google Sheets

Outlook

Slack

Zapier

HubSpot

Salesforce

Stripe

Airtable

Dropbox

Monday

Notion

Google Calendar

Mailchimp

Make

Asana

Jira

Google Drive

Active Campaign

Calendly

Intercom

Resources

Tips to build powerful forms

Read actionable guides to improve your lead capture and qualification strategy.

FAQ

Questions & answers

Get answers to the most common questions about Formaloo’s lead generation & enrichment tools.

Do I need any coding experience to use Formaloo?
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How can Formaloo help me generate high-quality leads?
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Can I customize forms to match my brand?
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Does Formaloo integrate with other services?
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Does Formaloo offer conditional logic?
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Can users partially complete forms and return later?
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How can I share my forms?
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What kind of forms can I create with Formaloo?
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Can I control who accesses my forms & data?
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Sounds fantastic, right?

Transform your leads into customers today!