Attracting high-quality leads can be a frustrating and exhausting process. 

Between creating engaging content, managing social media, and nurturing prospects, it's likely to feel stuck in a lead gen rut.

However, a good lead generation tool can solve half, if not all, of your lead gen problems.

Over the years, I have used and tested dozens of lead generation software. 

Based on this experience, I’ve listed the 8 top lead generation tools that can help simplify your marketing and drive real results.

But before jumping to the tools, let’s first understand the concept of lead generation.

What is lead generation?

A lead is an individual who has shown some interest in what you offer. 

Lead generation is then the process of attracting these potential customers towards your brand and getting their contact information. 

This could be their name, email address, phone number, or any other way to reach them later.

There are many ways to generate leads, including:

• Content Marketing: Creating helpful and informative content that attracts potential customers.
• Email Marketing: Sending out emails to people who might be interested in your products or services.
• Social Media Marketing: Using platforms like Facebook, Twitter, or LinkedIn to connect with potential customers.
• SEO (Search Engine Optimization): Optimizing your website so it shows up higher in search engine results.
• Paid Advertising: Running ads on platforms like Google or Facebook to reach your target audience.

Lead generation is super important because it helps businesses grow. Without leads, there are no customers, and without customers, there's no business. 

Here’s a sample lead generation form template you might have encountered on several websites: 

• Name: [Your Name]
• Email: [Your Email Address]
• Phone Number: [Your Phone Number]
• Company Name: [Your Company Name, if applicable]
• How can we help you? [Text area for your message]

This form collects basic information from potential leads so a business can follow up with them and hopefully turn them into customers.

How do lead generation tools help?

All those ways we talked about attracting leads - content marketing, social media, email marketing - can get time-consuming to manage. 

Lead generation tools step in to streamline the process and make it more efficient.

They automate repetitive tasks, like sending email sequences or managing social media posts. This frees you up to focus on other important aspects of your business.

Lead generation tools also organize all your leads in one place. This way, it becomes easy to track their progress and nurture them with targeted messages.

Many tools provide valuable data and insights into your lead generation campaigns. They help you understand what's working and what's not so you can optimize your strategies for better results.

Some tools offer features like website forms or landing pages that make it easy for people to sign up for your email list or request more information.

8 Best lead generation tools in 2024

1. HubSpot

HubSpot is the most popular all-in-one marketing platform that offers various features to help businesses generate leads, such as: 

• CRM Integration: Easily manage and organize leads in one place.
• Email Marketing: Create and send targeted email campaigns.
• Marketing Automation: Automate repetitive tasks to save time.
• Analytics: Track and analyze performance with insightful data.
• Lead Capture: Capture leads with customizable forms and pop-ups.
• Social Media Management: Manage social media profiles and publish content.

HubSpot offers various price plans to suit different needs:

• Free plan including email marketing and reporting features 
• Starter: Starting at $45/month, includes basic features for small businesses.
• Professional: Starting at $800/month, offers advanced tools for growing businesses.
• Enterprise: Starting at $3,200/month, includes premium features for large businesses.

2. Formaloo

Formaloo is essentially an online survey maker, but it goes beyond basic forms and lets you create interactive experiences that capture high-quality leads.

Here's what sets it apart from other lead generation tools:

• Uses artificial intelligence to prioritize leads based on their likelihood to convert.
• Creates forms tailored to your business needs for capturing lead information.
• Provides insights into lead behavior and campaign performance with detailed analytics.

Formaloo offers four pricing plans: Free, Pro, Team, and Enterprise.

• The free plan is best for individuals with limited needs 
• Pro is priced at $12/month and is best for startups
• The team plan is for $19/seat/month and is great for teams
• The enterprise plan is for large organizations with specific needs.

3. PipeDrive

PipeDrive is one of the best lead generation software that visualizes your sales pipeline and makes it easy to see where leads are in the sales process. Its standout features include: 

• Visual Pipeline: Organize leads visually in customizable pipelines for easy tracking.
• Activity Tracking: Keep tabs on interactions with leads to stay on top of your sales process.
• Email Integration: Sync emails with leads directly within the platform for seamless communication.

Pipedrive sales lead software has tiered pricing plans billed annually per user. The five pricing options include essential, advanced, power, professional, and enterprise. 

4. UnBounce

Unbounce is a lead generator that helps you create and optimize landing pages to convert visitors into leads. Some of its features include:

• Drag-and-drop builder: Easily create customized landing pages without any coding skills.
• A/B testing: Test different variations of your landing pages to see which one performs better.
• Dynamic text replacement: Personalize your landing page content based on visitors' search terms or demographics.
• Conversion tools: Add pop-ups, sticky bars, and other elements to increase conversions.

Unbounce offers a free 14-day trial and several paid plans billed monthly or annually. All plans include unlimited landing pages, pop ups, and sticky bars. 

The Build plan starts at $74/month, Experiment plan starts at $112/month, and Optimize plan starts at $187/month. They also offer Concierge plans with custom lead generation services starting at $649/month.

5. LeedFeeder

Leadfeeder uses your existing Google Analytics data to identify the companies visiting your website, even if they haven't filled out a form. 

The standout features of LeedFeeder lead generator include the following: 

• Website Visitor Tracking: See which companies visit your website
• Lead Identification: Get contact information for key decision-makers
• Behavioral Data: Understand visitor interests and intentions
• Email Alerts: Get notified about new leads and returning visitors
• CRM Integration: Connect with popular sales tools
• Customizable Filters: Focus on high-priority leads. 

Leadfeeder offers a free plan with limited features and paid plans billed annually. The free plan shows you data from the last seven days for up to 100 companies. 

Paid plans start at $99/month and are based on the number of companies you identify monthly.

6. Zoho CRM

Zoho CRM is an all-in-one sales lead software that helps businesses streamline their sales process, boost conversions, and drive revenue growth. Its key features include: 

• Lead and Contact Management: Store and manage leads and customer information
• Lead Scoring: Identify high-priority leads based on behavior and demographics
• Sales Funnels: Visualize and manage the sales process
• Marketing Automation: Automate email and social media campaigns
• Analytics and Reporting: Track performance and make data-driven decisions
• Mobile Access: Access Zoho CRM on-the-go. 

The software has a free plan with basic features and paid plans starting at $14/user/month. Higher tiers, like Professional at $50/user/month, provide advanced features like web forms and mass emailing. Enterprise plans with custom lead generation services require contacting sales.

7. HootSuite

Social media is a goldmine for leads, but managing multiple platforms is a headache. Hootsuite acts as a hub for all your social media needs. 

It helps you schedule engaging posts and attract and convert leads with its handy features: 

• Social Media Scheduling: Schedule posts across multiple platforms
• Lead Generation Forms: Create forms to capture leads from social media
• Social Listening: Monitor social media conversations about your brand
• Content Library: Store and organize your content in one place
• Analytics and Reporting: Track performance and make data-driven decisions. 

HootSuite’s pricing is also tiered.

• Professional: $99/month (includes 1 user, 10 social profiles)
• Team: $249/month (includes 3 users, 20 social profiles)
• Enterprise: Custom pricing for larger businesses and teams. Includes 5 users, 50 social profiles, and add-on per user pricing. 

8. Zapier

Zapier is an automation tool that helps businesses streamline their lead generation process by connecting different apps and services. Here's what makes Zapier unique:

• Automation: Connect over 5,000 apps to automate tasks and workflows
• Zaps: Create custom automation workflows with triggers and actions
• Lead Generation: Automate lead capture and follow-up processes
• Data Syncing: Sync data between apps to avoid duplication
• Workflow Builder: Visualize and build custom workflows
• Team Collaboration: Share and manage zaps with team members

Zapier has a free limited plan with basic automation. Paid plans start at $19.99/month, they increase the number of tasks you can automate each month and add features like filters and multi-step Zaps. 

Team plans at $39.99/month offer even more tasks and storage. Enterprise plans require contacting sales.

How to identify the best lead generation software?

It might sound cliche but picking the best lead gen tool depends on your business needs. HubSpot might work best for one business while Zoho would be more suitable for other. 

In general, when choosing the best lead generation tools, look for the following factors: 

• Ease of use
• Scalability
• Integration capabilities with your existing systems (like CRM)
• Customizable features within lead gen tools to fit your specific needs
• Robust analytics and reporting functionalities
• Good customer support. 

The best lead generation software satisfies its users. Consider user reviews and ratings to gauge user satisfaction. Ensure the lead generation software aligns with your budget and offers a good return on investment.

Don’t be afraid to try new tools

The key to effective business is to find the right lead generation tools that fit your needs and goals. Experiment with different options, and don't be afraid to try new tools. 

Most importantly, keep your leads at the forefront of your marketing strategy, and always be looking for ways to improve and optimize your lead generation process.

‍Start with Formaloo today to create hassle-free forms/surveys, and generate leads.