Nearly 50% of marketers have already adopted AI worldwide.

If you’re not using AI in your business, you’re missing out on potential growth big time.

But lead generation using AI is not as simple as pressing a button and watching thousands of leads pour into your Excel sheet.

You need to develop a robust system with AI that consistently generates high-quality leads for your business.

So, how exactly can you generate leads using AI? 

In this article, I'll provide you with nine actionable tips for generating leads using AI.

Let’s get knowing!

7 Tips for quality lead generation using AI 

Businesses can use AI to refine lead gen procedures, identify qualified prospects, and base decisions on data insights. 

Here are some AI lead generation best practices that can help you generate more qualified leads and boost your sales pipeline.

1. Find more prospects to target using AI 

AI can supercharge your ability to find the perfect customers. Traditionally, finding more prospects meant sifting through endless data or relying on guesswork. 

But AI can analyze your existing customer base and sales history within minutes. 

It then scours the web and social media and pinpoints individuals and companies that closely resemble your ideal customer profile (ICP). 

This can include factors like demographics, online behavior, and industry trends. 

AI helps you build targeted prospect lists that are far more likely to convert into paying customers. 

So, instead of wasting time on generic leads, you can focus your energy on those with a genuine interest in what you offer. 

Example:

Imagine you’re a startup focused on health tech solutions. 

Your product is particularly well-received by urban clinics and small hospitals that are tech-savvy but have limited budgets. 

To expand your customer base, you decide to use AI-driven tools like ChatGPT to identify similar prospects.

You could use a ChatGPT prompt like this: 

"Using data on recent investments in health tech and digital transformation interests, create a table identifying potential urban clinics and hospitals in various regions that are likely to be interested in adopting new health technologies. The table should include the company name, whether AI identified a need for tech upgrades (Yes/No), the region or country where they are located, and their potential for tech upgrade (Low, Moderate, High, Very High). Focus on entities in urban areas of the [region, country] "

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2. Use AI for predictive lead scoring 

Not all leads are equally interested in your offerings.

Lead generation using AI helps you prioritize the ones most likely to become customers with a process called lead scoring. 

Lead scoring uses AI to analyze each lead's information, like what pages they viewed on your website or how they interacted with your emails. 

Based on this data, AI assigns a score to each lead that indicates their readiness to buy. 

High-scoring leads are likely hot on your heels, while lower scores suggest they need more nurturing. 

Sales teams can focus on contacting high-scoring leads who are most likely to convert quickly while lower-scoring leads can be nurtured with informative content until they're ready to buy.  

Example: 

You can feed your own data into ChatGPT and use a prompt similar to this to get lead scores.

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3. Consistently engage your leads with AI

Keeping leads engaged can feel like a constant game of follow-up. 

AI helps you stay on their radar without feeling overwhelmed. 

• Automated nurturing: AI can monitor what content a lead clicks on and tailor future messages accordingly. It keeps leads engaged with relevant information and reminds them of your brand without feeling spammy.

• Smart recommendations: Imagine your website suggesting helpful content or products based on a lead's past visits. AI can analyze browsing history and recommend relevant content, keeping leads interested and moving them further down the sales funnel.

• 24/7 Chatbots: AI-powered chatbots handle basic inquiries and pre-qualify leads even outside of business hours. The initial interaction keeps leads warm and allows you to focus on more complex conversations during regular work hours. Let’s zoom in a little further on chatbots. 

4. Personalize customer communication with AI-powered chatbots 

Contrary to popular misconception, AI chatbots go beyond pre-programmed responses. 

They use natural language processing (NLP) to understand the meaning behind a customer's message. 

NLP allows the chatbot to identify the customer's intent, whether it's seeking product information, resolving an issue, or scheduling an appointment. 

Based on the customer's intent and past interactions (if any), the chatbot can tailor its responses.

AI chatbots are also equipped to analyze huge amounts of customer data in real-time. 

They sift through customer preferences, past interactions, and behavioral patterns to tailor communication accordingly.

AI chatbots can learn and adapt with each interaction. As customers chat with the bot, their preferences and buying habits can be collected to build a dynamic customer profile. 

4. Pair AI with your knowledge base

If you understand your industry and your customer inside and out, AI can be a game changer.

Pairing AI lead generation tools with your existing knowledge base is like having a superpower.

You feed the data. AI will solve your problem within minutes.

AI can predict customer behavior, identify emerging market trends, and recommend the best strategies for engagement. 

For instance, if your data shows that customers from a particular region prefer eco-friendly products, AI can help target similar demographics likely to convert to similar offerings.

Moreover, this approach allows you to refine your strategies based on real-time data continuously. 

As AI learns from ongoing interactions and outcomes, it becomes more adept at forecasting needs and optimizing your marketing efforts. 

This means you can focus on what you do best — innovating and growing your business — while AI handles the data analysis and lead qualification.

5. Use AI to segment leads

Gone are the days of manually sorting leads. 

AI uses sophisticated algorithms to automatically group leads based on shared characteristics. 

These clusters represent distinct segments with similar needs and buying potential. 

AI can help you predict future prospect behavior based on past actions. 

This capability enables it to anticipate which leads are more likely to convert, allowing for prioritization and tailored marketing strategies. 

AI doesn't just segment leads once and leave it at that. It continuously learns and adapts based on new data inputs and evolving trends. 

You can also define custom criteria for lead segmentation based on specific business objectives and goals. 

6. Leverage AI to optimize email marketing campaigns

Here’s how businesses can create more personalized, targeted, and effective campaigns that drive quality lead generation using AI: 

• Personalized Subject Lines & Content: AI-powered solutions analyze customer data and past interactions to predict what kind of subject lines will grab attention. They can also tailor email content to each recipient's interests, which makes the message more relevant and engaging.
  
  
• Smart Send Times: The timing of your email can significantly impact open rates. AI can examine historical data to identify the optimal send time for each individual on your list. This means your emails are more likely to land in their inbox when they're most receptive and increase open rates and click-throughs.
  
  
• Automated A/B Testing: With AI, you automatically create and test different versions of your email subject line, content layout, or call-to-action button. Based on the results, AI recommends the winning version with the highest engagement rate.
  
  
• Automated Campaign Management: AI can streamline repetitive tasks like sending birthday greetings or abandoned cart reminders. Automated campaigns free up your team's time to focus on strategic initiatives while ensuring consistent communication with your leads.

7. Use predictive analytics for quality leads 

Predictive analytics relies on historical data, statistical algorithms, and machine learning techniques to forecast the likelihood of future outcomes based on past data. 

Essentially, it involves making predictions about unknown future events by scrutinizing trends, patterns, and relationships within extensive datasets. 

AI-powered predictive analytics goes a step further by processing your existing data to pinpoint your ideal customers from your pool of leads. 

This approach helps trim down the time spent on crafting marketing campaigns for leads that are less likely to convert. 

By prioritizing efforts on high-quality leads, organizations can fine-tune marketing strategies to effectively target these prospects and streamline the efficiency of their sales funnel. 

With a refined pool of leads, marketing communication can be tailored specifically for the leads that truly matter. 

Benefits of lead generation using AI 

Lead generation using AI offers benefits in four key areas: personalization, efficiency, accuracy, and scalability.

• Personalization: According to 89% top marketers, personalization improves business profitability and brings in a positive ROI. With AI, you can deliver a one-on-one feel to a massive audience, foster stronger connections, and bring in higher engagement. 

• Efficiency: Automated systems can handle tasks such as data collection, lead scoring, and follow-up communication and free up human resources to focus on high-value activities. The efficiency of lead generation with AI accelerates the sales cycle and generates more leads. 

• Accuracy: AI improves the accuracy of lead generation by eliminating human error and bias. Machine learning algorithms analyze vast datasets with precision to identify patterns and predicting future outcomes with greater reliability. Improved accuracy leads to higher-quality leads. 

• Scalability: Whether a business is dealing with hundreds or thousands of leads, AI systems can handle the workload without sacrificing quality. Scalability empowers businesses to expand their lead generation efforts without worrying about resource constraints.

Need us to assist you with quality lead generation using AI? 

Lead generation using AI is a game-changer for business growth. It helps you focus on what matters most - your customers' needs - while streamlining your operations to be faster and more effective. 

You can use the strategies listed in this article to leverage AI lead generation for growing your business.

Formaloo is an AI lead generation tool that lets you create custom forms that reflect your brand identity. 

There's a range of templates for various purposes, from lead capture to newsletter subscriptions and event registrations. 

Additionally, Formaloo's intuitive interface and features like sales pipeline tracking through sales CRM and contact management, streamline the lead nurturing process. Get started with Formaloo today.