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A survey after an event helps organizers improve future events for better success. Knowing your attendees better can save time and money during planning by using resources more efficiently.
This blog will explain post-event surveys, their importance, how to create one using Formaloo, and the key post-event survey questions to include.
What exactly is a post-event survey?
An event feedback survey is a tool used to gather insights and opinions from attendees after an event has taken place.
It’s similar to an online suggestion box. People can share their opinions on various aspects such as the location, speakers, food, and overall experience.
These surveys come in various shapes and sizes, from simple rating scales to detailed questionnaires, but their purpose remains the same: to collect valuable feedback that can be used to improve events in the future.
Who should use the post-event survey?
Short answer: everyone who hosts events.
Whether you’re a corporate event planner, HR manager, a nonprofit organizing a fundraiser, or a small business hosting a workshop, collecting feedback is key to refining your upcoming plans.
Even if your event was a smashing success (congrats!), there’s always room for improvement, and who better to provide insights than the people who were there?
Why are post-event surveys crucial?
Post-event feedback surveys offer a goldmine of information for organizers looking to up their game. Here’s how:
Identifying strengths and weaknesses
By gathering feedback on various aspects of the event, organizers can pinpoint what worked well and what could use some fine-tuning.
Maybe the keynote speaker was a hit, but the Wi-Fi was spotty – knowing these details can help organizers focus their efforts where they matter most.
Enhancing attendee experience
At the end of the day, events are all about the attendees. Gathering feedback allows organizers to understand what their audience wants and tailor future events to meet those expectations.
Whether it’s offering more networking opportunities or providing clearer signage, every little improvement contributes to a better overall experience.
Building trust and engagement
When people see their feedback is listened to and acted on, it builds trust and loyalty towards the organizer.
Plus, involving participants in the feedback process makes them feel valued and engaged, increasing the likelihood that they’ll attend future events.
Saving resources, like time and money:
Knowing what your attendees expect from you minimizes durable resources – time and money.
If you had a particular speaker or a performer at your event that wasn’t so interesting for attendees, you won’t spend time or extra finances to book that person.
Now that we’ve covered the why and the who, let’s talk about how to create the survey and what are the best questions to ask.
How to create a post-event survey with Formaloo
Whether you’ve created a survey before or it’s your first time, Formaloo’s user-friendly and code-free platform allows everyone to create the most efficient and personalized surveys.
You can choose from our more than 200 templates or start from scratch and create your survey.
Step 1: Starting from scratch
To start, go to your dashboard, select “+ New Formaloo,” then “New Form.” This will open a customizable blank form where you can begin adding your content.
Simply click on “+ Add field” to explore various types of questions and features that will make your survey dynamic and effective.
Step 2: Essential questions for post-event survey
Clicking “+ Add field” will reveal different features, including date & time fields, signatures, and various question types.
Here’s what to include and why:
- CSAT field: Measures satisfaction in a user-friendly manner, with options for using emojis for better display. You can either use start, hears, or emotion emojis!
- How would you rate your level of excitement or enthusiasm during the event?
- How engaged did you feel with the content and activities throughout the event?
- Considering your overall experience, how would you rate your level of satisfaction and enjoyment at the event?
- Like/Dislike field: Provides insights without requiring detailed explanations.
- Dropdown field: Useful for respondents to choose from a predefined list, ensuring consistency and organization.
- Yes/No Field: Allows for quick and precise insights.
- Were the event timings convenient for you? (Yes/No)
- Did you find the event registration process easy to navigate? (Yes/No)
- Did you encounter any technical difficulties during the event?
- Long text field: Ideal for gathering detailed and personal responses from participants.
- Which session or speaker did you find most valuable?
- Is there any specific feedback you’d like to provide about a particular session or speaker?
- Feel free to share any additional comments or thoughts about your overall experience at the event.
- Score 0-10 field: Perfect for numerical ratings like satisfaction levels, providing a clear evaluation metric.
- How would you rate the venue location/accessibility?
- On a scale of 1 to 5, how would you rate the quality of catering/refreshments provided?
- On a scale from 0 to 10, how satisfied were you with the event’s organization and execution?
- Single/Multi-choice field: Great for simple questions with predefined answers, making analysis easy.
Step 3: Personalize your survey
Giving your survey a personal touch is just as important as asking the right questions. Formaloo allows full personalization of surveys – starting from logos and ending with different colored or imaged backgrounds.
This personalized approach builds trust and familiarity among participants, ensuring alignment with your organization’s identity. Formaloo offers complete customization options to fit your preferences and brand image.
Step 4: Publish and share your survey
Once you’ve completed the previous steps, it’s time to share your survey and collect responses. Share the survey link to gather feedback promptly.
Why is Formaloo the best tool to create a post-event survey
Picking the right platform for onboarding surveys is crucial, and Formaloo stands out for many reasons.
One standout feature is its ability to create instant reports. This helps event organizing and HR teams quickly turn survey data into actionable insights. It means organizers can spot trends fast, find areas to improve, and make changes more efficiently.
At Formaloo, we know teamwork matters. That’s why we offer a workspace where teams can work together on surveys. This makes things smoother and lets everyone share reports with managers and stakeholders easily.
Another great thing for event organizing and HR teams is getting notified as soon as a survey is done. You can set it up to tell the survey creator and other team members right away.
So, sign up with Formaloo and start building better surveys today! Follow us on our YouTube channel for more useful tips and tricks.
