How to create a product launch feedback form for beta users

Turn early feedback into your product’s growth engine

In this guide, you’ll build a product launch feedback form designed for beta testers. It collects both qualitative and quantitative insights, from usability and performance ratings to feature requests, and automatically summarizes results for your product team.
📘 Learn more: Create your first form, app, or portal in a flash

Step 1 — Create your beta feedback form

Start from your workspace and click + New → Form. You can start from scratch or select the Product Feedback or Beta Testing Survey template from the Template gallery.

Or use Magic Create, describe what you need:

“A product launch feedback form for beta users that rates satisfaction, collects improvement suggestions, and summarizes responses.”

Why this matters: a structured feedback flow helps you identify key product strengths and friction points quickly.
📘 Learn more: How to create any form using Magic Create in Formaloo

Step 2 — Add tester and product details

Start with a short section that identifies the tester and product version:

• Name (optional for anonymity)
  
  
• Email address (optional)
  
  
• Company or role (if B2B)
  
  
• Product name or version tested
  
  
• Testing platform or device (Web, iOS, Android, Desktop)
  
  

💡 Tip: Mark only necessary fields as required, beta feedback should feel frictionless.
📘 Learn more: Form editor and field types

Step 3 — Add rating and experience questions

Add quick rating fields (1–5 scale) to quantify user sentiment:

• Ease of use
  
  
• Performance and speed
  
  
• Design and interface
  
  
• Feature usefulness
  
  
• Stability (bug-free experience)
  
  
• Overall satisfaction
  
  

💡 Pro tip: keep a consistent 1–5 or 1–10 scale to simplify score analysis later.
📘 Learn more: How to customize text field and long text field

Step 4 — Add open-ended feedback questions

Combine scores with qualitative insights for richer context:

• What did you like most about this product?
  
  
• What issues or bugs did you face?
  
  
• Which features do you wish were added or improved?
  
  
• Would you recommend this product to others? Why or why not?
  
  

📘 Learn more: How to create and use answer piping

Step 5 — Add logic to personalize the feedback flow

Go to Settings → Advanced logic to tailor the form dynamically:

• If overall satisfaction ≤ 3 → Show extra field: “What frustrated you the most?”
  
  
• If overall satisfaction ≥ 4 → Ask: “Which feature stood out most?”
  
  
• If platform = Android → Ask: “Did you encounter performance issues?”
  
  

📘 Learn more: How to add advanced logic to your form

Step 6 — Calculate an average satisfaction score

Add variable fields to automatically calculate total and average ratings.

Example:

@usability = @ease_of_use_rating  

@performance = @performance_rating  

@design = @design_rating  

@average_score = (@usability + @performance + @design) / 3

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Display the result dynamically at the end:

“Your feedback score: @average_score / 5 — thank you for helping us improve!”
📘 Learn more: How to add and calculate scores using variable fields

Step 7 — Automate feedback notifications

Go to Settings → Advanced logic or Notify tab and set up automated emails:

• To product team: send new beta feedback summaries with key scores.
  
  
• To user (optional): send a thank-you email with next steps or release notes.
  
  
• To QA team: notify when bugs or issues are reported.
  
  

Use field IDs like @average_score, @product_version, and @comments for dynamic details.
📘 Learn more: How to send and receive conditional email notifications

Step 8 — Create analytics dashboards for the product team

In your Results → Responses tab, visualize real-time insights:

• Charts: average rating by feature or platform.
  
  
• Table view: list tester comments with filters for low scores.
  
  
• Kanban view: organize feedback by category (Bugs, UX, Performance, Suggestions).
  
  

📘 Learn more: How to showcase charts based on form responses

Step 9 — Build a beta testing portal

From your workspace, create a Beta Feedback Portal.

Add pages for:

• Submit feedback
  
  
• All tester responses (team view)
  
  
• Feature improvement tracker
  
  
• Analytics dashboard
  
  

Set access rules so beta testers can only submit feedback, while product and QA teams can view all results.
📘 Learn more: How to create a portal and manage users’ access

Step 10 — Use AI to summarize feedback and detect trends

Enable AI Analyze to automatically generate insights, such as:

• “Top 3 most requested features.”
  
  
• “Common bugs reported by platform.”
  
  
• “Average satisfaction across versions.”
  
  

📘 Learn more: Uncover insights and trends in your data with AI Analyze

Pro tips

• Add a feature category dropdown so you can sort suggestions later.
  
  
• Use conditional thank-you messages to show unique end pages for positive vs. critical feedback.
  
  
• Connect to Slack or Google Sheets for real-time feedback sharing.
  📘 Learn more: How to add integrations on Formaloo
  
  

Example scenario

Your SaaS product launches a private beta for 50 users. Each tester fills out the form rating design, usability, and performance. The form calculates average satisfaction (4.3), triggers an alert for bugs, and generates a chart showing “Performance” as the lowest-rated area. The product team uses AI Analyze to identify “mobile lag” as the top recurring issue.
📘 Learn more: Build personalized and time-saving flows with logic, automations, and AI

FAQ

1. Can testers stay anonymous?
   Yes, make name and email optional.
2. Can I track feedback by product version?
   Absolutely, add a dropdown for version numbers and filter analytics accordingly.
3. Can I share results with beta users?
   Yes, embed charts in a portal page or send AI summaries via email.

Your beta feedback system is live, build better with every release

You’ve built a structured, automated feedback system that turns beta responses into actionable insights. Keep refining your form and dashboards to continuously align product development with real user needs.
📘 Learn more: How to personalize ending pages and email notifications with AI

Last updated October 2025

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