Best customer satisfaction survey tools – 2024 Edition

In today’s fast-changing business world, one thing is clear: keeping customers happy is crucial. It’s not just a number to track; it’s the heart of thriving businesses. As the saying goes, “Having satisfied customers is the best way to succeed in business.”


In today’s fast-changing business world, one thing is clear: keeping customers happy is crucial. It’s not just a number to track; it’s the heart of thriving businesses. As the saying goes, “Having satisfied customers is the best way to succeed in business.”

Every customer journey is a unique adventure, and understanding it is the key to unlocking satisfaction. These tools help you understand the customer journey, exceed expectations by personalizing surveys, measure success indicators, and build relationships with customers.

Picking the correct online survey tool for creating a customer satisfaction survey is important for building lasting client relationships.

Looking for the best customer satisfaction survey tools for your organization? Check out our list of top-rated survey tools to help your business.

This article helps you understand the important features of survey tools so you can choose the right one for your business.

1- Formaloo: the best online customer satisfaction survey tool

Categorizing, assigning, and swiftly acting on customer feedback can be a major challenge. Luckily, Fromaloo, an online survey tool, makes this process easy and free.

Formaloo is a fantastic tool for making surveys. It’s super easy to use with a drag-and-drop feature, making form creation simple for everyone, no matter their skill level. Plus, it has a database and lots of helpful features for different needs.

Formaloo is an all-in-one tool for gathering data and connecting with customers. It has smart features for creating detailed surveys based on your needs. Customize forms, and surveys with specific questions using conditional logic to match your audience.

You can create a customer satisfaction survey from scratch or use Formaloo’s templates. Customize the survey to match your brand, including colors and fonts.

Formaloo is a survey tool that allows you to handle and analyze customer satisfaction survey responses in one place.

2- SurveyMonkey

SurveyMonkey is a free survey tool. It allows you to create online surveys for your website, app, and other platforms. You don’t need to know how to code. The platform has many online survey templates, customization options, survey testing features, and more.

Additionally, SurveyMonkey offers a dedicated participant panel to help you find the perfect audience for your online surveys.

SurveyMonkey, a widely used survey tool, might require improvements for larger data sets and customization in its free version. Data security concerns may arise, and advanced features are available only in higher-tier plans.

Users new to survey design might face a learning curve. Additionally, offline access and customer support may be limited. Consider these factors to ensure SurveyMonkey aligns with your organization’s requirements.

3- Jotform

Jotform says it’s easy to use, strong, and doesn’t require coding. It also has lots of customizable survey templates you can embed or share.

Jotform stands as a free online survey tool and form builder, boasting one of the most extensive collections of survey templates. The drag-and-drop builder helps make feedback forms, quizzes, and surveys, whether they are single-page or multi-page.

It integrates with various platforms, including Salesforce and Google Analytics, streamlining dataflows. The platform offers a centralized inbox for managing form and survey submissions collaboratively.

Jotform, a versatile survey platform, comes with a few considerations. The pricing, based on form submissions, may lead to unexpected costs for high-response surveys. Users new to Jotform might encounter a learning curve, and though user-friendly, design customization options are somewhat limited.

Assessing data security concerns is important, and integration challenges could impact data flow. Offline access features are not extensive, and customer support levels vary with pricing plans. To decide if Jotform suits your needs for a customer satisfaction survey tool, carefully weigh these factors.

4- HubSpot

HubSpot’s form builder is an intuitive tool seamlessly embedded within the HubSpot inbound marketing platform. Tailored for marketing objectives, this tool is perfect for enhancing marketing strategies. However, it might not be the primary choice for conducting surveys or managing internal business processes.

The HubSpot editor is user-friendly, with readily available help resources to assist users in navigation. Drag and drop helps beginners create forms quickly and easily.

HubSpot’s tool gathers customer feedback through online surveys that can be shared via email or on a website. Additionally, it incorporates live chat features, chatbots, and a system for managing customer issue tickets.

HubSpot, though comprehensive, may be complex for beginners and relatively pricey for smaller businesses. Design limitations and potential data security compliance issues should be considered. Integration challenges and limited offline access are factors, along with varying customer support responsiveness based on subscription levels. Careful evaluation is crucial to see if HubSpot suits your customer satisfaction survey needs.

5- Typeform

Typeform is recognized as one of the top survey tools available online, continually evolving to enhance the customer experience. Users can create various types of surveys using the drag-and-drop builder. These surveys can range from complex market research studies to simple pulse surveys. Whether opting for a template or starting from scratch, you can tailor your survey to your needs.

Typeform, known for engaging surveys, has drawbacks for customer satisfaction surveys. Higher pricing and limitations in the free plan, including a learning curve for advanced features, are considerations. Design constraints and potential data security concerns exist.

Challenges with certain question types and limited offline access are notable. Users on the free plan may face restricted customer support. Evaluate carefully to see if Typeform suits your customer satisfaction survey needs.

6- Google Forms

Google Forms stands out as a cost-effective and user-friendly form builder seamlessly integrated with Docs, Sheets, and Slides. Unlike some other platforms, Google Forms is entirely free, eliminating the need for users to subscribe to paid plans.

However, while it comes with the advantage of being free, Google Forms does have certain limitations. Notably, it lacks multiple language support, which could pose challenges for users targeting diverse customers or global markets.

It’s user-friendly and compatible with Google Workspace, but it has limits and lacks advanced data analysis features. Google Forms is useful for fast and simple surveys. It also allows for real-time collaboration with your team to analyze responses. However, it does have some drawbacks.

7- SurveySparrow

SurveySparrow is an all-in-one platform for managing customer and employee experiences. It focuses on easy-to-use conversational surveys and provides various ways to share them. The platform is suitable for businesses of all sizes, offering pre-designed survey templates and different question types.

You can quickly create surveys and gather feedback about products and services. While it doesn’t have AI-based analytics, it helps you manage multiple experience programs from a single platform.

SurveySparrow is a useful tool for businesses. It has an easy-to-use interface, many sharing options, and can integrate with other systems. It helps collect and analyze feedback efficiently.

Choose the best customer satisfaction survey tool for your needs

In conclusion, trying out various customer satisfaction survey tools has shown different options for specific needs. When selecting a platform, carefully assess its features and pricing to ensure it aligns with your particular needs.

Formaloo stands out as an excellent choice for survey creation and database management, offering an all-in-one platform. The implemented security measures provide a sense of assurance.

Formaloo is a useful tool for businesses. It has features like payment processing, electronic signatures, and embedding forms in websites. It helps businesses be efficient, versatile, and secure with their data.

Formaloo takes customization to the next level with an extensive array of form templates and diverse form fields. Whether you’re creating registration forms or order forms, the platform offers a versatile toolkit to tailor your tools precisely to your needs.

Moreover, Formaloo facilitates collaboration with teams, ensuring seamless collective input and streamlined workflows. Also, the platform promotes wider participation on social media, helping you reach more people and collect responses effectively.

Ultimately, the ideal form builder for you depends on your unique needs and preferences. Choose a tool that fits your needs now and can grow with you in the future. It can be simple, affordable, or a comprehensive platform like Formaloo.

Sign up for free to start your journey with Formaloo. For more useful content, check our blog page and follow us on our YouTube channel.

Get productivity tips delivered straight to your inbox
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get started for free

Formaloo is free to use for teams of any size. We also offer paid plans with additional features and support.

Best customer satisfaction survey tools – 2024 Edition