Measuring employee engagement in 2024

Employee engagement is a crucial factor in driving business success. Engaged employees are more productive, innovative, and loyal, contributing to a healthier company culture and a competitive edge.


Employee engagement is a crucial factor in driving business success. Engaged employees are more productive, innovative, and loyal, contributing to a healthier company culture and a competitive edge.

However, measuring the level of employee engagement can be a challenge. This blog post provides a comprehensive guide to assessing your workplace’s pulse and identifying areas for improvement.

What is employee engagement?

Employee engagement refers to emotional and psychological employees’ commitment towards their work and the organization they work for.

It goes beyond job satisfaction or happiness and involves a deep connection to the company’s values, mission, and goals. Engaged employees are personally invested in the organization’s success and go beyond their job’s minimum requirements.

employee engagement

Measuring employee engagement is crucial because it indicates overall workplace health and effectiveness. It reflects if employees are motivated, dedicated, and aligned with the organization’s objectives.

Happy and satisfied employees may attend virtual events and start work on time. However, true engagement goes deeper than surface-level signs. Even seemingly content employees may be susceptible to leaving if a better opportunity arises.

Benefits of measuring employee engagement

  1. Identify areas for improvement: Measuring employee engagement can provide insights into factors hindering or contributing to engagement. Identify areas to improve for a more positive work environment.
  2. Track progress over time: Measuring employee engagement regularly allows you to track progress over time and identify trends. That can help you pinpoint whether your efforts to improve engagement are effective and make adjustments as needed.
  3. Benchmark against industry standards: Many organizations use employee engagement metrics to benchmark their performance against industry standards.
  4. Make data-driven decisions: Use employee engagement data to make informed decisions about HR practices like compensation, benefits, and training.
  5. Improve employee retention: Highly engaged employees are less likely to leave their jobs. Measuring employee engagement can help you identify potential retention risks and take steps to address them.

Measuring employee engagement: A multifaceted approach

Effectively assessing employee engagement requires a comprehensive approach that uses a variety of methods and sources of data. By employing a multifaceted approach, organizations can gain a holistic understanding of employee sentiment and identify areas for improvement.

Here are six top methods for measuring employee engagement:

1. Employee engagement surveys:

Employee engagement surveys are a staple tool for gathering feedback from many employees about their work experiences. Surveys inquire about people’s happiness at work, work-life balance, managerial support, company culture, and recognition and rewards.

Formaloo is a great tool for making surveys to engage employees. It has different question types like multiple-choice, Likert scale, open-ended, and rating scale. It’s easy to use because of the user-friendly interface and drag-and-drop feature.

Formaloo lets you personalize surveys with your company’s branding and add media to improve engagement. Formaloo has analytics tools to analyze survey responses, find trends, and track progress over time.

2. Employee Net Promoter Score (eNPS):

eNPS measures whether employees would recommend their company as a good workplace. How likely are you to recommend our company as a workplace to a friend or colleague? Rate from 0 to 10.

Based on their response, employees are categorized into three groups:

  • Promoters: Scores of 9 or 10
  • Passives: Scores of 7 or 8
  • Detractors: Scores of 6 or below

A high eNPS score (above 70) means happy and engaged employees, while a low score (below 70) shows areas for improvement.

You can customize your NPS survey to match your business requirements by adjusting the question, score range, and messages. Formaloo will automatically calculate the score for you, ensuring accuracy without requiring manual efforts.

3. Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are quantifiable metrics that track progress toward specific organizational goals. You can use them to measure employee engagement indirectly by monitoring related KPIs, such as:

  • Productivity: Output per unit of time
  • Absenteeism: Days missed from work
  • Turnover: Rate of employee separation
  • Customer satisfaction: Ratings and feedback from customers
  • Sales performance: Revenue generated through sales

Positive trends in these KPIs can be indicative of improving employee engagement.

4. Exit interviews:

Exit interviews help organizations understand why employees leave, so they can improve and address engagement issues. Companies can use interviews to make better decisions and demonstrate their commitment to improvement.

Additionally, implementing offboarding surveys further improves the offboarding process. Surveys after employees leave gather feedback on their experience, reasons for leaving, and suggestions for improvement.

Exit surveys help organizations understand the employee experience better. They also assist in improving strategies, retaining important knowledge, and enhancing overall employee satisfaction.

Integrating both exit interviews and offboarding surveys creates a robust feedback loop, fostering a culture of continuous improvement and strengthening employee engagement efforts.

5. Social Media Monitoring:

Monitoring employee conversations on social media can provide valuable insights into employee sentiment and identify areas of disengagement. Companies can learn from social media posts to improve work culture and understand employee experiences and emerging trends.

6. Pulse surveys:

Regular administration of pulse surveys is essential for gauging employee engagement. These short surveys are done regularly to understand what motivates employees. They ask important questions about employee engagement.

  • Overall satisfaction with work
  • Level of motivation
  • Confidence in leadership
  • Overall company culture

Pulse surveys provide a quick and easy way to gauge employee sentiment and identify trends over time. You can also use them to track the effectiveness of employee engagement initiatives.

Track the right metrics to determine the focus of your employee engagement initiatives.

In conclusion, employee engagement is not just a buzzword; it is a critical factor that drives organizational success. Companies can grow sustainably by creating a positive work environment that values and includes employees.

Organizations can improve their workplace by measuring employee engagement from different angles and acting on the insights gained.

Remember, engaged employees are the backbone of any successful organization. By prioritizing employee engagement, businesses can reap multiple benefits, including improved productivity, increased innovation, reduced turnover, and enhanced customer satisfaction. So, invest in your people, and watch your business thrive.

Don’t miss out on the opportunity to improve employee engagement and boost productivity! Sign up with Formaloo and start building better surveys today!

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Measuring employee engagement in 2024