Email responses your customers will actually read

It’s true, “Thank you for submitting the form” is a polite response to pretty much any form and sounds like the best choice, also the first choice. This is why it’s not effective and why you’re missing out on the potential.

A bland "Thank you" message is a missed opportunity to nurture leads, provide value, and encourage further action. The cost of non-personalized follow-ups is high: lost conversions, disengaged users, and a lower likelihood of repeat interactions. But with a smart email response strategy, you can transform every form submission into a tailored conversation.

Regardless of the form you’re asking your audience to fill out, you can use it to your advantage if you spend 1 more minute building your form with Formaloo. 

Here’s what to avoid, what to send instead, and how to make sure you’re getting the most out of your forms. 

Why and how do generic responses fail

Think about it: how many generic "thank you" emails do you delete without a second thought? 

They lack personalization, offer no real value, and often end up buried in your inbox. This is the problem with relying on default responses. They treat every submission the same, ignoring the unique context and needs of each individual.

Every form submission represents a chance to connect with a potential customer, understand their needs, and guide them further down the sales funnel. By sending generic responses, you're essentially leaving money on the table. You're missing out on the chance to build rapport, provide relevant information, and nurture leads.

Picture this: you’re filling out a "Tell Us About Your Dream Vacation" form on a travel agency's website, which one would you prefer as a form submitter?

Most probably, you picked the second one and so will your audience. 

Formaloo allows you to create dynamic and personalized email responses that resonate with your audience. Let me tell you how.

Before emails, customize ending pages

The experience after a form submission is a crucial touchpoint, often overlooked. A generic "thank you" can feel impersonal, a missed opportunity to truly connect. 

With Formaloo you can have multiple ending pages, all customizable. Imagine a personality quiz, after which the logical thing to see is the tailored personality type - this can be done with multiple ending pages.

Similarly to this experience, think of an event RSVP. A standard "thank you" falls flat compared to a tailored message. "Great! We look forward to seeing you there!" for attendees, and a warmer "No worries, we'll catch you next time!" for those declining, demonstrates care and builds a stronger connection. This way you can ensure you stay relevant to your audience. 

The ending page is also great CTAs.

You can guide users to the next step: visiting your website, subscribing to your newsletter, or connecting on social media. It’s also important to maintain brand consistency by customizing the page's look and feel to match your brand identity. More on this later in the blog.

These personalized ending pages improve user experience, leaving a positive impression and encouraging future interactions. They increase engagement by presenting relevant information and prompting further exploration. Additionally, foster stronger relationships by showing you value individual responses. And, strategic calls to action can drive conversions.

How to create custom emails 

The best part with Formaloo is that you can customize the content of the email, design them so they matches the brand voice, customize the email subject line, define who the email is from, the email to which users can reply, and also choose your SMTP server. 

Let’s talk about different use cases and how you can use this feature to the fullest. 

You've just launched a new product and want to gather valuable feedback from your early adopters and are using a customer feedback survey. 

Scenario 1: Someone submits the survey and gives your product a glowing review, rating it 5 stars and leaving a positive comment. With Formaloo, you can trigger an automated email thanking them for their feedback and maybe also offer them a special discount on their next purchase as a token of appreciation. 

Scenario 2: A customer submits the survey and gives your product a low rating, say 2 stars, and expresses some concerns about a specific feature. This time another email will be triggered. This email could acknowledge their feedback, apologize for any inconvenience, and assure them that you're actively working on improvements. It might also include a link to your support documentation or offer a direct line to your customer service team. 

Now let’s take a look at different examples.

Example 1: Product inquiry form

Imagine a potential customer filling out a product inquiry form.

Scenario 1: The user selects "Product A" as their primary interest. The immediate email response thanks them for their interest in Product A and provides specific information about that product, including pricing, features, and available models. It might also include a link to relevant case studies or testimonials. Subject: "Your Inquiry about Product A".

Scenario 2: The user selects "Product B." The immediate email response focuses entirely on Product B, providing its specific details and relevant resources. Subject: "Information on Product B".

Scenario 3: The user selects both "Product A" and "Product B." The immediate email response acknowledges their interest in both products and offers a comparison chart or a consultation with a sales representative. Subject: "Your Product Inquiry: Product A & B".

Scenario 4: Regardless of the product selected, if the user checks a box indicating they'd like to schedule a demo, the immediate email response confirms their demo request and provides a link to schedule a time. Subject: "Your Demo Request for [Product Name(s)]".

Example 2: Registration form

For another example, imagine users registering for a conference and selecting their preferred workshops. The confirmation email is tailored to their choices.

Scenario 1: The confirmation email thanks them for registering and lists the specific workshops they selected (A and B), including the times and locations of each. It might also provide links to workshop descriptions or speaker bios. Subject: "Your [Conference Name] Registration Confirmed".

Scenario 2: The confirmation email confirms their registration and lists workshops C and D, with their respective details. Subject: "See You at [Conference Name]! Your Workshop Selections".

Scenario 3: The confirmation email still thanks them for registering but encourages them to review the workshop schedule and select their preferred sessions. It might highlight popular workshops or offer recommendations. Subject: "Complete Your [Conference Name] Registration: Choose Your Workshops".

Scenario 4: If the user only registers for the keynote address and no workshops, the confirmation email confirms their keynote registration and provides details about the keynote speaker and topic. It might also suggest related workshops they might be interested in. Subject: "Your [Conference Name] Keynote Registration Confirmed".

So, as we've seen, Formaloo's custom email features offer a powerful way to automate personalized communication immediately after form submission. From gathering targeted feedback with tailored responses to varying levels of satisfaction, to dynamically delivering product information based on specific inquiries, and even streamlining event registrations with workshop-specific confirmations, the possibilities are vast.

This immediate, response-driven approach transforms your forms from simple data collection tools into dynamic communication platforms, allowing you to connect with your audience in a meaningful and efficient way. 

Now let’s talk about what else users can see after they submit the form.

Redirect users to different URLs

Customizing ending pages and emails is essential, but how about you define what users see after submitting the form? You can also do it. 

By using Formaloo’s logic, you can set up conditional redirection. Based on what users tell you in the form, you can whisk them off to different URLs. This could be a simple hop to a specific page on your site, or even a redirect to a completely different platform.

Let's dive into some real-world examples:

Imagine a sales inquiry form. It asks about the budget and project timeline. Here's how redirection could work:

• Big budget, ready to roll: Boom! Straight to a "Book a Demo" page. They're hot, capitalize on it.
• Medium budget, flexible timeline: Off to a "Download Case Studies" page. Give them some social proof and build trust.
• Smaller budget, long-term plans: Redirect to a "Learn More" page packed with educational resources. Nurture that lead for the future.

Or picture someone signing up for your free resource library. They choose their areas of interest: marketing, sales, and design. Here's the magic:

• Marketing enthusiast? Poof! They're whisked away to a page loaded with marketing ebooks and templates.
• Sales guru in the making? Zap! They land on a page full of sales scripts and training videos.
• Design aficionado? Wham! They're greeted by design tutorials and stock photos.

Think conference registration. Users pick their workshops and bam!

• Workshops A & B selected? They're redirected to a page with all the logistical info, plus a downloadable schedule highlighting their chosen workshops.
• Workshops C & D have the same logistical page, but their schedule is front and center.
• Just the keynote? They land on a page with keynote speaker details and maybe some tempting teasers for related workshops.

• "Creative Genius" score? They get a page full of creative inspiration and tools.

You can be as creative as you’d like! However, make sure to make the best use of these features.

Start customizing your customer journey today! 🚀

As you can see, it's easier than it sounds to create dynamic and engaging experiences for your audience! Don't be afraid to let logic and personalization improve your workflows, boost response rates, and increase customer satisfaction.

If you have more questions on how to implement these strategies with Formaloo, be sure to check our helpdesk articles, which cover all the essential information you'll need.

Now, head over to your Formaloo dashboard and start building forms that truly connect with your audience! 🚀