Formaloo OI helps organizations collect, understand, and act on the information their operations depend on. We combine an agent-first enterprise platform with forward-deployed experts who work alongside customers to redesign, automate, and improve critical operations.
The next generation of forms is not more forms!
Formaloo began with a simple belief: every organization is different, so every organization should be able to build software around the way it actually works.
Forms were our starting point. From there, Formaloo expanded into surveys, portals, databases, dashboards, documents, applications, and automated workflows.
But as our customers built more complex operations, we saw that collecting information was only the beginning. The real challenge was everything that happened next: interpreting the information, coordinating people, waiting for approvals, preparing documents, updating systems, handling exceptions, and making sure the right action happened at the right time.
That realization led to Formaloo OI.
Today, we help organizations design and run complete, AI-enabled operations, from the first interaction to the final outcome.
Business Intelligence tells you what happened.
Operations Intelligence helps make the right thing happen.
Every organization collects more than it understands, and understands more than it acts on. Most enterprises want to use AI, but struggle to apply it at scale across real operations. AI pilots remain disconnected from business processes, data, systems, policies, and teams. Formaloo OI is built to solve that problem.
Describe the outcome you want to achieve, and Formaloo OI helps design and build the complete process around it. From intake and approvals to documents, communications, integrations, dashboards, and AI agents, everything is connected as one secure, production-ready operation.
Formaloo OI works through three pillars: Collect, Understand, and Act. It collects the information your operation needs, understands that information through AI-powered analysis and insights, and acts by triggering the workflows, decisions, communications, and system updates required to move the process forward.
Our forward-deployed experts work alongside your business, operations, IT, and security teams to redesign existing processes, connect your systems, deploy AI safely, and support adoption across the organization. We do not simply provide another platform and leave your team to configure it alone.
Formaloo OI turns enterprise AI from isolated experiments into scalable operations. You describe the goal. We help build, deploy, and continuously improve the process that delivers it.
So the invitation is simple, and it's open to any organization. Bring us the messy version, the spreadsheet everyone works around, the approval chain that lives in email, the process nobody has written down. We'll bring the platform, the engineers, and the security posture that lets a regulated business actually deploy it.
We strive to live by the “Formaloo Creed”
I will never stop learning. I believe in the power of self-learning and learning by doing. I believe what you learn is always greater than what you know.
I believe coding and creating products is an art and real artists ship. I believe perfect is the enemy of good. I believe a working product is the primary measure of progress. I will embrace thinking outside the box and I know there’s no such thing as a status quo. I believe the outcome matters more than the process, working hours, or being in the office.
I believe in the power of ideas. I will value simplicity, impact, and efficiency above all else. I will build our business sustainably through passionate and loyal customers. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no insurmountable problem.
I will make a dent in IT history by changing the way people work with data. I believe for a product to be impactful, it should be a platform for its users’ success. I am more motivated by impact than money. I will communicate as much as possible because it’s the oxygen of a distributed company.
I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I won’t just work on things that are assigned to me. I won’t put off until tomorrow what I can do today. I believe people’s skills and creativity always matter more than their certifications. I will contribute and give back to communities, more than I took from them.
We share the same passion with companies like WordPress & GitLab by sharing our values as our creed, check out Matt’s post “Why Your Company Should Have A Creed."
“We don’t make products to make money, we make money to make better products.”
Let's talk numbers
1M+
Live forms & apps
35k+
Active businesses
99.99%
Uptime
1,800%
Average reported ROI
Toronto, Canada
10 Dundas St, ON M5B 2G9
Tallinn, Estonia
A laturi 3, 5th floor, 10114
London, UK
2 Eastbourne Terrace, W2 6LG
We’re dedicated to building a diverse team — in all senses of the word. And in the spirit of our behavior of radical candor: we’re not there yet. But here’s how we’re doing so far.
Find out why 25,000+ businesses from more than 30 countries trust Formaloo to bring their team, tools, and data together in one place.
We're looking for amazing people to join us. If our creed is what you believe in your everyday life, join us today!
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