Forms for the AI era

Forms that remember, workflows that scale.

Formaloo 4.0 is where forms remember, workflows automate, and your business grows faster.

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Based on 1,000+ reviews on

$438/month
Average SaaS saving per team when they switch to Formaloo.
271%
Faster load time in forms & apps
Used In
+20,000
Websites & mobile apps
Smart forms remembering your users.
An all-in-one
digital workspace
+40M
Unique customers
analyzed in 2024

Trusted by leading brands.
Chosen by fast-growing companies.

With a 4.8/5 average rating, Formaloo helps global brands and fast-growing agencies streamline their workflows, save time, and scale smarter.

Forms for the AI era.

Forms that remember your users, auto-fill details, and run workflows in the background, so every interaction feels effortless.

Forms that remember

With MemoryForms, users enter their details once and every future Formaloo form remembers them. No more retyping the same info. Everything is pre-filled for a faster and easier experience. This boosts completion rates, reduces drop-offs, and gives you more accurate data while building loyalty with users who feel valued.

AI at every step

Formaloo 4.0 brings AI into every step of your workflow. Magic tools let you rewrite, import, or create forms instantly. AI then personalizes emails and ending pages based on responses, while the AI Analyze block reviews your data and delivers insights in seconds.

Smarter documents with built-in
e-signatures

Turn responses into dynamic PDFs that update automatically, adapt to your workflows, and include e-signatures when needed. Customize layouts, add conditional sections, and keep everything seamless and professional without extra tools.

Automate every workflow

Formaloo Workflows turn complex processes into simple, automated steps. Build approval systems with a click, assign tasks to teams or customers, and let repetitive work handle itself so your team can focus on what matters.

How Formaloo 4.0 changes everything

For 20 years, online forms stayed the same.
With Formaloo 4.0, they’re reimagined for the AI era.

Memory forms

Users fill in their details once, and every future form remembers them. This makes filling forms faster, reduces drop-offs, and improves the overall experience.

Custom docs & PDFs

Automatically generate PDFs from form responses. Add your branding, layouts, and signatures to create professional documents without manual editing.

AI forms & workflows

AI helps you build smarter forms by suggesting better questions, filling missing data, and automating workflows based on responses.

Reservation forms

Handle bookings, capacity, and availability in real time. Perfect for events, classes, or appointments where limits and schedules matter.

Security & compliance

Set up multi-step approval processes, connect different departments, and keep records secure so every action meets compliance standards.

Contracts & e-sign

Create, sign, and store contracts directly in Formaloo. No extra tools are needed, and documents are securely tracked from start to finish.

Connect Formaloo with every tool you rely on

Connect Formaloo with over 5,000 tools including Slack, Zapier, Google Sheets, Stripe, and HubSpot. Automate approvals, sync data across platforms, and monitor all workflows in one secure dashboard, GDPR and HIPAA compliant at all times.

Built for the future

Formaloo 4.0 adapts to the way your team works. Agencies can manage client projects in one place, healthcare providers can run HIPAA-compliant portals with ease, and tech companies can automate complex workflows securely. No matter your industry, Formaloo scales with you.

Client portals & secure client login

Give each client or member a personalized portal with secure logins and role-based access. Manage projects, share data, and control who sees what.

Conditional workflow automation

Automate processes with advanced logic, calculations, and AI. Trigger personalized actions, approvals, and messages based on user responses.

Customization & white-labeling

Make Formaloo fully yours. Add your branding, domains, email templates, and PDF styles so every interaction feels on-brand.

Integrate with your existing system

Connect Formaloo with your stack using APIs, webhooks, and 5,000+ integrations. Keep your workflows in sync without switching tools.

Security & compliance standards

Stay compliant and secure with GDPR and HIPAA-ready infrastructure. Deploy on Formaloo’s cloud or your own servers for full control.

See how others use Formaloo

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An award-winning platform

Loved by Fortune 500s, startups, and more!

Based on 1,000+ reviews

Average rating of our customers' reviews
Simplicity and the general UI/UX that this website offers for surveys. Much more attractive and more patronizable than G products. Formaloo provides better and more personalized surveys for our clients
I like the clean interface, modern design and features rich of Formaloo. I can create simple but beautiful forms with it. The support team is also very responsive. Getting lead and potential clients' contact info, and also surveying for clients' feedback after the deal. With Formaloo I can send simple but beautiful forms to collect the data I want from my clients
Formaloo provides a complete set of powerful building blocks out of the box with a powerful relational database automatically connected to them! leaving competitors way behind with its very easy to use user-interface.
Ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other systems.
It's easy to create forms that look attractive and increases response rate. The reporting dashboard is a great plus to keep track of responses. Formaloo helps me to create forms that are easy to complete, and more importantly visually appealing to increase response.
Formaloo has a large library of form templates that makes it easy to get started with their platform. I've also used Formaloo to build out very complex assessment forms from scratch using advanced calculation logic and workflow. I'm really impressed with their continued development velocity.

Versatile in the ways it can be used. From a simple contact form all the way to an app with multiple results that interacts with other software in your business. It's easy to use and has a very quick way to get your forms and apps built. Many of the apps I created took under a day to build.

There are many many things that can be done with Formaloo. I like the idea of not being limited to forms and being able to do much more with data.

Perfect & easiest solution to create custom CRM. Formaloo provides many templates to get started with various use cases. The customer support is excellent. They respond right away and answer all your questions. They even send you video responses to show you how to fix whatever issue you are having and even offer different solutions.

Super flexible survey/app building tool that allows the easy creation of apps. In fact, what I like most are the templates - they really showed me new ways of how to make use of such type of software!

What I like the most about Formaloo is that you can make custom forms. Formaloo is great for making forms and surveys and managing the collected data.

Super flexible survey/app building tool that allows the easy creation of apps. In fact, what I like most are the templates - they really showed me new ways of how to make use of such type of software!

Formaloo is a top-notch customer engagement platform allowing the creation pleasing forms, quizzes, customer portals, and even CRM systems without requiring any coding expertise.

Just what I was looking for! I love Foraloo because it is imple and easy to use. I use it  to survey my clients, to better understand them.

Formaloo is a great form & survey builder for agencies as each client can be given permissions/access for each individual form. Also, each form can have it's own CNAME! No other form builder that I know of has this feature. Not only that, but they have all the features I would expect from a form builder.

I can esaily create sales funnels and keep my community alive. Formaloo is a complete and intuitive builder. The best customer experience ever.

It's easy to create forms that look attractive and increase response rate.
The reporting dashboard is a great plus to keep track of responses.

Easy to use form builder and survey maker. Formaloo is easy to use, customer support is responsive, and it has lots of templates. It's easy to integrate Formaloo forms and surveys on the website.

Join the +30K businesses using Formaloo

‘‘As an enterprise customer, we're glad to use Formaloo for the courier onboarding process at Bolt.

We actually use Formaloo for many other initiatives as well.

The logic feature, custom validation, custom CSS, and especially custom domain made the onbaording process way smoother than before.’’
H. Babini, Global Head of Marketplace Operations

FAQs

Read the answers to the most frequently asked questions about our survey builder

What are Memory Forms and how do they work?

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Memory Forms let users create a single profile with their core details (like name, email, or company info) that auto-fills across every connected form. This means no repetitive typing, cleaner data, and faster submissions. Each form entry links back to the same profile, keeping all information accurate, consistent, and easy to manage.

Can I create custom PDFs from form submissions?

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Yes, with custom PDF templates, you can turn any form submission into a professional document in seconds. Generate PDFs manually, automatically for every response, or even conditionally with logic rules. This makes it easy to create proposals, invoices, certificates, or reports without copy-pasting, while keeping all documents consistent and up to date.

What are client portals and how can I use them with my forms?

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With client portals, you can create a secure, branded space where users log in to submit forms, view their own data, and even edit past submissions. Portals centralize forms, content, and user records in one place—perfect for client dashboards, HR hubs, student portals, or patient management. You control access levels, making the experience both professional and flexible.

How do conditional and custom emails work in Formaloo?

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With custom email templates, you can fully personalize notifications for your team and respondents. Emails can include dynamic form data (like names or scores), be styled to match your brand, and even be sent conditionally based on user responses. You can also connect your own SMTP server for complete control over delivery and sender settings.

How does Formaloo AI Analyze help me understand my data?

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The AI Analyze block instantly turns your form submissions into actionable insights—no spreadsheets or coding required. Simply write a prompt and Formaloo AI will summarize trends, highlight patterns, and point out anomalies in your data. It’s perfect for spotting customer behavior, order patterns, or feedback themes, helping you make faster, smarter decisions.

What is the AI Block and how can I use it on the ending page?

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The AI Smart Content block transforms static thank-you pages into personalized experiences. Instead of a generic message, AI can generate tailored results, recommendations, or next steps based on each respondent’s input. From quiz outcomes and custom suggestions to dynamic feedback summaries, it turns every ending page into an engaging, data-driven interaction.

How does Magic Create build a form from a simple text prompt?

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Magic Create lets you describe the form you want in plain language, and Formaloo instantly generates it for you, complete with questions, field IDs, design, and logic. Instead of building step by step, you just explain your needs (like “a job application form with resume upload and conditional questions”), and the AI creates a ready-to-use form that you can customize further in seconds.

What is Magic Rewrite and how can it improve my form content?

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Magic Rewrite instantly refines your form text so questions are clearer, easier to answer, and written in the right tone for your audience. It helps simplify complex wording, adjust formality or friendliness, and catch grammar or spelling errors. This ensures your forms feel professional, consistent, and user-friendly without hours of manual editing.

Can I import my existing forms into Formaloo with Magic Import?

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Yes, with Magic Import, you can recreate any form from Google Forms or even a webpage URL in seconds. Just paste the link, and Formaloo will rebuild the structure for you to customize further. This saves time, centralizes your forms in one platform, and lets you enhance them with Formaloo’s design, logic, and workflow features.

What is Magic Question and how does it improve my forms?

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Magic Question uses AI to suggest follow-up questions and field types based on the content already in your form. It helps you spot gaps, enrich data collection, and make forms more complete without extra brainstorming. From improving lead qualification to strengthening quizzes and onboarding flows, it ensures you gather the right information in fewer steps.

How does the AI Email Assistant personalize follow-up emails?

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The AI Email Assistant transforms standard confirmation emails into hyper-personalized follow-ups tailored to each respondent’s input. By adding an AI block to your custom email template, you can generate summaries, recommendations, or next steps unique to every submission. From customer feedback and quiz results to onboarding guidance and product suggestions, it ensures every follow-up feels relevant, clear, and engaging.

How secure is my data when using Formaloo’s AI-powered features?

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Formaloo security & privacy is built on industry standards like GDPR compliance, HIPAA compliance, and AES-256 encryption. Your data is encrypted both in transit and at rest, with regular backups, independent penetration testing, and strict access controls. This ensures that even when using AI-powered tools, your information stays private, protected, and fully under your ownership.

The next generation of forms is here

Build smarter forms with AI today

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