How Cerulean Studio uses Formaloo to run client work across every channel

Company: Cerulean Studio

‍Industry: Design agency focused on SaaS businesses

‍Use case: Waitlists, giveaway forms, embedded lead capture, headless forms, and client-facing progress portals

The challenge

Running a design agency means wearing a lot of hats. Marco's team needed a single tool that could handle everything from capturing waitlist signups and giveaway entries to embedding lead forms directly into client websites, without requiring a different solution for each use case.

As a design agency working with SaaS companies, Cerulean Studio needed a flexible way to collect leads, manage campaign submissions, and support lightweight marketing workflows for clients.

They needed forms that could do more than just sit on a standalone page. Their workflows required tools that could be embedded into websites, shared directly, adapted to different platforms, and used in a way that felt seamless across static pages, emails, and campaign touchpoints.

They also needed a simple way to keep clients informed without creating extra manual work for the team.

Why Cerulean Studio chose Formaloo

After trying other options, Marco landed on Formaloo for a reason he puts simply: "It's so easy to use, and so versatile."

What stood out wasn't any single feature; it was how many different jobs one form could do:

• Waitlist collection — Formaloo made it easy to capture signups ahead of product launches
• Giveaway management — Collecting winner emails became a quick, clean process without manual handling
• Lead generation — Forms are embedded directly into client websites, capturing leads where they're needed most
• Headless and embedded, in the same build — The same form works both embedded on a page and as a standalone headless form, depending on the context
• Multi-platform flexibility — Forms drop into static pages, email campaigns, or go out as a shared link, all from a single setup

The solution

For Cerulean Studio, Formaloo became the connective tissue between Cerulean Studio's internal work and client-facing operations.

On the agency side, the team uses Formaloo to collect and organize data across campaigns without rebuilding forms for every channel. Whether a form needs to live inside a static site, appear in an email, or be shared as a direct link, the setup is the same, and it works.

On the client side, the feature that made the biggest impression was Formaloo's real-time sharing capabilities. Instead of preparing status updates manually, Marco can share a live view with clients so they can monitor progress as it happens.

"The fact that I can have a page to share with our clients so they can see the progress in real time is awesome," Marco says.

Formaloo became one of Cerulean Studio’s go-to tools for handling a wide range of lead capture and campaign workflows.

The team uses Formaloo to:

• collect waiting list signups
• gather information from giveaway winners
• embed lead forms directly into websites
• use the same form as both an embedded and headless form
• share forms across multiple platforms
• create client-facing pages where progress can be viewed in real time

Because Formaloo is easy to set up and versatile across different use cases, Cerulean Studio can move faster without needing a separate tool for every workflow.

Why it worked

For Cerulean Studio, the biggest advantage was flexibility without complexity.

Instead of rebuilding forms for every channel or campaign, the team could reuse the same workflow in different formats. A single form could live on a website, appear in a headless setup, be shared by link, or support a campaign across static pages and emails.

That meant less friction for the agency internally, and a smoother experience for clients externally.

Key outcomes

Cerulean Studio didn't need a platform overhaul. They needed a tool that could keep up with the pace and variety of agency work. Formaloo delivered that without complexity:

• One platform replacing multiple disconnected tools for data collection
• Forms that work across static pages, emails, and direct links without re-building
• Real-time client visibility built into the workflow, not bolted on afterward
• A faster, more professional process for campaigns, giveaways, and lead capture

1. One form, multiple uses

Cerulean Studio can use the same form across embedded, headless, and shared-link experiences, making campaigns easier to launch and manage.

2. Faster lead capture workflows

From waiting lists to giveaway collection, Formaloo helps the team collect information quickly without overcomplicating setup.

3. Better client visibility

Client-facing progress pages give customers real-time visibility, improving collaboration and reducing back-and-forth.

CEO | Cerulean Studio

Marco Ceruti

‘‘Formaloo is one of my secret weapons. I run a design agency focused on SaaS businesses, and we do also some minor marketing for some of our clients. I’ve been using it to collect people for the waiting list, to collect emails of giveaway winners in an easy way, to embed lead form in websites… it’s so easy to use, and so versatile! The same form can be both embedded and used as a headless form. It works on multiple platforms, and lets me add in a super easy way advanced format to static pages, emails, or just share the link. And the fact that I can have a page to share with our clients so they can see the progress in real time is awesome.’’

Your agency can do this too!

For agencies juggling lead capture, campaign workflows, and client communication, Formaloo can become much more than a form builder. For Cerulean Studio, it acts as a flexible system for capturing leads, supporting campaigns, and giving clients real-time visibility, all without adding extra complexity.